Monthly Archives: October 2012

It Feels Great to Give Back!

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A lobby full of toys!

My employer, BMI Elite, is in the news again, this time for the toy drive we recently held to benefit the kids at Miami Children’s Hospital.

A few weeks ago we began collecting new, wrapped toys for kids who will spend the holidays in the hospital. In addition BMI’s annual holiday toy drive, our own John Mastrangelo organized this special toy drive to benefit his niece, Briana, and her little friends at Miami Children’s Hospital.

This cause is very close and personal to John and his family, as Briana is currently being treated at Miami Children’s for leukemia.  Briana is 10 years old and was diagnosed earlier this year.  She began treatment immediately after her diagnosis and is currently six months into her two year treatment.

John’s wife, daughter and niece Briana

John asked all of us here at BMI to help out by donating a brand new toy, and my team has responded in a big way, collecting dozens of toys for the children ranging from seven months to 17 years old.  They will be delivered to the children throughout the month (donating them periodically will allow them to reach more children as they are admitted to the hospital).

“BMI Elite is always looking for great causes like this one to get involved with,” said our CEO, Brandon Rosen.  “We are very proud and honored to help out the Mastrangelo family and the children at Miami Children’s Hospital.”

It feels great to work at a company that cares about our community and organizations that make the world a better place.  We realize how far a new toy can go for a child in the hospital, which is why everyone has pitched in and helped out.  We cannot wait to see the smiles on the children’s faces when they see their new toys!

To check out the article that was written about us in the Delray Beach Tribune, click here.

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9 People You Become When You’re Drunk

You may not be all of these every time you drink, and you may be some more often than others, but you are guaranteed to be all of these at least once.

1. The Talker

You have so much to talk about, it’s crazy. There are just so many people you want to become best friends with by harassing them with your voice. That random person next to you at the bar — why not tell them all about that crush you have that you’re secretly hoping to sleep with later tonight while you wait for your drinks? Oh, and you know all those humiliating, supposed-to-be-private things you wouldn’t ever dream of letting another human being know? TIME TO TALK ABOUT THEM AT TOP VOLUME. Is there any reason you shouldn’t be talking about these things? No! You’ve got some serious self-loathing and remorse to agonize over in the morning while you replay every conversation in your mind over your bowl of cereal. Why would you deny yourself that privilege?

2. Tears McGee

There is just so much emotion in the world right now and it’s all being crammed, like some metaphysical funnel, through your tear ducts. Your friend is so pretty it makes you want to cry. This music is so good and is cutting through your heart like an infomercial knife through a series of vegetables — time to weep silently as you rock back and forth with your eyes closed. Someone said something innocuous that you misinterpreted as an insult? Why not sob in their general direction in between outbursts of “Why do you hate me though!?!” It’ll be great.

3. Dancing Machine

No matter what comes on next — anything from “Thriller” to “The Beautiful People” to “The Cupid Shuffle” — is going to cause you to yell like a dog that’s just been stepped on about how OH MY GOD THIS IS MY SONG!!! Is this really your song? Come on, no it’s not. It’s just your song right now because you’re ready to hold your glass up above your head and wave it around as it occasionally sloshes over the side, wiggling your body back and forth to the music. You wanna make up steps. You wanna do the Electric Slide to songs that are not “The Electric Slide.” It’s just time to move to the point that your face hurts, until you feel like you’re in the middle of some kind of Pentecostal revival tent, dancing with Jesus himself.

4. The Fighter

“What the fuck did you just say, bitch?” It’s time to misconstrue everything you see/hear as a personal attack until you’re essentially trying to slap everyone within a 15-foot radius in the face for looking at you with bitch eyes. It doesn’t matter what they actually said. It doesn’t matter if it’s not worth arguing over. It doesn’t matter if they could clearly take you in a fair fight. What matters is that someone insulted your honor, or the honor of your ancestors, and you have to defend it. You slap them with your drunk-ass glove, and you demand satisfaction.

5. Sex Wizard

Have you ever noticed how amazing strangers feel? Drunk You has! Drunk You’s favorite hobby is deciding suddenly that they are in the mood to rub up on people and doing just that. You want to kiss your friends — look at how kissable their faces are! You want to make out with that hottie on the dance floor, what’s stopping you? The Sex Wizard has but one mission in life, and it’s to make very special friends with everyone. God forbid someone actually has to go home and have messy Sex Wizard sex with you — try not to break any appendages while you flop incoherently all over each other while making noises Sober You would find nauseating.

6. The Disappearing Act

Get ready to lose things you didn’t previously consider possible to lose, including yourself. Your phone, your wallet, your keys, your jacket, your purse, your pants — everything is fair game. One minute you’re having an awesome time dancing the night away to brostep, the next you’re yelling at people to “get the hell out of the way” while you scour the floor for a credit card that just magically popped out of your back pocket. Hell hath no fury like a drunk person looking for something they lost. On one hand, they have limited coherence as to how they’re actually going to search various areas — on the other, they will essentially tip over a car in their frenzy to get to it. The Disappearing Act is a force to be reckoned with.

7. “Feed Me, Seymour”

At a certain point, everything in the entire world will magically melt away and be reduced to its essential components: your mouth and a box of chicken nuggets. Or pizza. Or a gyro. Essentially anything that Paula Deen would consider an appropriate before-dinner snack is on your menu — all things deep-fried and cheese-smothered is your new best friend. There will even come a moment where you start to run through the increasingly absurd list of things you would do to get to a Taco Bell. “All we have to do is take a 45-minute cab to the 24-hour drive-thru one city over, and we’re golden.” Pro tip: Drunk You would definitely take that cab, and would weep tears of joy whilst inhaling burritos and sipping T. Bell-exclusive Baja Blast Mountain Dew.

8. Mr. Moneybags

Who wants another shot? It’s on you! Someone need help with their down payment on a new car? Mr. Moneybags has you covered! There is nothing that Generous Mr. Moneybags wouldn’t do for friends, for acquaintances, for friends of friends, or for random strangers at the bar. We shouldn’t let something as insignificant as “a budget” come between you and a good time. In fact, how about a round for the whole group? You have the cash! Spoiler alert: You do not have the cash.

9. The Mess

It’s the end of the night. You might not know it yet, but it’s definitely the end. You’re wobbling around and combining every negative quality of the Drunk Characters you could possibly be. You lost your sweater, you have no money left, you’re hungry, you’re crying, you’re yelling at strangers — it’s time for you to pack it up and go home. It doesn’t matter how many times you insist that you’re perfectly fine, we all know you’re not even close to being okay. We all have moments like this, accept that it’s your turn and go curl up in your bed with your shoes and coat still on, like an adult.

I didn’t write this, but I wish I did because it’s well said and pretty true.  It was actually written by Chelsea Fagan, and you can check out her page here: http://thoughtcatalog.com/2012/9-people-you-become-when-youre-drunk/#6OMvDDgxp316fmCA.99

Who do you become after a few cocktails?  Let us know in a comment!

 

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Boca Raton is Least-Tweeted U.S. Presidential Debate of This Election

The presidential debate between U.S. President Barack Obama and Republican candidate Mitt Romney was right here in Boca Raton, Florida last night.  It was the third and final face-off, but instead of getting into the spirit just two weeks before the election, social media numbers suggest that people have lost interest.

Perhaps it’s because the debate, which focused on foreign policy, was competing with Monday Night Football and Major League Baseball’s NCLS Game 7.  Either way, last night was the least-tweeted debate of this election, generating 6.5 million tweets- less than New York’s 7.2 million tweets and Denver’s 10.3 million.

According to Twitter, the debate’s hottest topics were foreign policy with 54% of the night’s tweets sent, the economy with 20%, terrorism with 9%, taxes with 7% and energy and the environment with 4%.  Tweets-per-minute peaked at 105,767 when Obama hit Romney with the remark, “We also have fewer horses and bayonets,” when referring to the size of the U.S. military force.  What’s interesting is that Google’s search engine also shifted into high gear after Obama’s remark, with a “sharp spike” in Google Searches for “bayonets.”

What did you think of last night’s debate?  Let us know in a comment!

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10 Things Winners Do Differently

This article was taken from www.marcandangel.com and I really enjoyed it, so I thought I’d share.  Enjoy!

Anyone can give up, and lots of people do, because it’s the easiest thing in the world to do.  But to keep going when everyone would understand if you stopped, that’s what winners do differently.  In fact, this is the most significant principle of winning.  Because without this kind of determination and persistence, the first nine points in this article wouldn’t matter.  But when you combine determination and persistence, as described in point #10 below, with each of the other nine points below, that’s when the real magic happens.

On their relentless road to victory, winners…

  1. Take 100% responsibility. – Your life is your statement to the world, representing your values, beliefs, and dreams.  It is yours to create, to enjoy or not enjoy, to fight or to be at peace.  In the end, the very best years of your life will be the ones in which you decide your problems are your own.  You do not blame them on your parents, society, or the economy.  You realize that you control your own destiny.  Read The Road Less Traveled.
  2. Focus on the controllable. – Life is a balance between what we can and cannot control.  You must learn to live comfortably between effort and surrender.  Life does not owe you anything; it has already given you everything you need.  Freedom is not overcoming what you think stands in your way;  it is understanding that what is in your way is part of the way.
  3. Eliminate the wrong things. – The true price of anything you do is the amount of time you exchange for it.  If something you’re doing or thinking isn’t fixing or improving the situation, then it’s wasting your time.  There comes a point when you have to choose between turning the page and closing the book.
  4. Maintain control. – Start shaping your own days.  Start walking your own walk.  This journey is yours.  You know you were born, and you know you will die.  The in between is all up to you.  Stop wishing, and start doing.  Either you run your days, or your days will run you.
  5. Keep good company. – It’s not always where you are in life, but who you have by your side that matters most.  Some people drain you and others provide soul food.  Be sure to get in the company of those who feed your spirit, and give the gift of your absence to those who do not appreciate your presence.
  6. Think constructively. – Change your thoughts and you change your reality.  Our thoughts are the makers of our moods, the inventors of our dreams, and the creators of our will.  That is why you must sort through them carefully, and choose to respond only to those that will help you build the life you want, and the outlook you want to hold as you’re living it.  Read Learned Optimism.
  7. Conquer oneself. – Being yourself is the foundation of happiness.  Knowing yourself is the foundation of wisdom.  Pushing yourself is the foundation of success.  It is better to conquer yourself is these ways, than to win a hundred battles elsewhere in life.
  8. Practice self-love. – We need to fix ourselves first before we fix others.  Caring for yourself is not an act of self-indulgence, it’s an act of self-respect.  The day will finally come when you have to accept that you need to be your own caretaker.  There will be times when you’ll have to work hard to mother yourself with the compassion and patience that any messed up kid would need.  Doing so will prove to be a great challenge, but a happier life is your reward.
  9. Work through the pain. – One day this pain will make sense to you.  Sometimes it takes the worst pain to bring about the best change.  The strongest people you know became strong because of the pain they once faced, and conquered.  So in spite of all the put-downs and negativity you’ve heard from others in your life, stay focused on your goals, and remember that how you rise up is no one else’s business but your own.  Read Man’s Search for Meaning.
  10. Keep going. – No matter what you do, no matter how many times you screw up and think to yourself that there’s no point to carry on, and no matter how many people tell you that you can’t do it – keep going.  Pick yourself back up.  Don’t quit.  Don’t quit, because a few months from now you will be so much closer to your goal than you are now.  Focus on the road ahead.  Do something today your future self will thank you for.
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Target Is Playing Catch Up in the Digital Marketing Game

There has been much speculation that the internet will dominate in holiday shopping this year. With this said, Target is switching up its game in an effort to make sure they won’t fall behind in the digital market.

Last holiday season, many shoppers went to Target just to scan product barcodes and then made purchases from online retailers such as Amazon, instead of actually buying the product for full retail price. Target wants to prevent this from happening again, so they will match the prices of various online retailers between November 1 and December 16. They will even match prices from the online prices of Best Buy, Wal-Mart, Toys R’ Us and Babies R’ Us. Target has matched local competitors in the past, but never online retailers due to the inconsistency in prices.

Target is really trying to prevent a trend called “showrooming,” which is when consumers go to retail locations to test products and then go online to buy it. For example, I know people who have gone to Best Buy, found the exact television that they want, and bought it online. Generally, online stores like Amazon offer cheaper and exclusive internet prices.

Target is also lending out QR codes in stores to help people shop and navigate through their website.  According to Target, they are trying to improve their online marketing to become more personalized and integrated with consumers. If there is a particular item that is sold out, people will be able to scan the QR code on the tag and order the product on Target.com. For example, the top 20 toys will have QR codes on them. This is very beneficial for consumers because all they would have to do is scan the code and they will be lead to the product. Then, they can buy the product and chill out while thousands of consumers are impatiently waiting in long lines.  If people are worried about using up data on their smartphones, Target will provide free Wi-Fi to help access the codes that were scanned.

Target has been recently trying to play catch up with other retail powerhouses with digital marketing strategies. It is part of their new project called Multichannel, which offers consumers various online-related services to make it more convenient to shop at Target and on their website. Although they are behind rival Wal-Mart, they feel it is never too late to implement strategies that others have already put to use. For example, they are also planning to test in-store pickups of online orders and home deliveries within hours, which is something eBay has implemented in some states. Target shouldn’t feel ashamed that they are using strategies that their rivals use. Pablo Picasso once said that “Good artists borrow, great artists steal.”

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The iPad Mini is Coming October 23

One of the worst-kept secrets in tech has finally been made official.  Following months of speculation and rumors, Apple has finally released press invitations for its next big launch: the iPad Mini. The event will be held at the California Theatre on October 23rd in San Jose, California.

The iPad Mini is expected to be much smaller than the current 10 inch iPad model. Rumors say that the iPad Mini will be around seven or eight inches, with fewer pixels than the current size. Some say the new device could tout a retina-resolution display, 3G connectivity, two rear speakers instead of just one and use the new lighting connector introduced with the iPhone 5.  Apple has no confirmed any of these reports, of course.

Although the company is traditionally secretive about product details and announcements, leaks have been spilling out of its factories and hitting the web more than ever before.  Just recently, iPhone 5 pictures and specs circulated the internet long before its official launch in September.

Steve Jobs famously opposed trimming the size of the iPad, saying the introduction of a seven-inch tablet would be “dead on arrival” and users would need sandpaper to shrink their fingers for an optimized experience.

“While one could increase the resolution of the display to make up for some of the difference, it is meaningless unless your tablet also includes sandpaper so that the user can sand down their fingers to around one quarter of their present size,” Jobs said.

Considering how popular seven-inch tablets have become in the past year, it was only a matter of time for Apple to step in. Companies such as Amazon, Barnes & Noble, Google and Samsung are already competing for market share and the arrival of an iPad Mini would certainly shake things up.

So now everybody is busy getting ready for the iPad Mini’s release.  Manufacturers aren’t wasting any time ahead of Apple’s big announcement next week- screen protectors for the iPad Mini are already on sale.

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My South Florida Stay-Cation

After spending my last two weekends away in Pittsburgh (one for business, one for fun), it felt good to stay local this weekend.  I didn’t end up sitting on the couch and doing nothing except have a big Dexter marathon like I originally planned; instead I had a good time getting out, eating and enjoying the simple things in my native South Florida.

Friday evening after work, I went to one of my favorite happy hours- a 90-minute vinyasa flow class at Yoga Fox in Delray Beach.  After yoga, Jeremy and I decided to go out for dinner and I was set on trying something new.  We ended up at Fish Shack in Pompano Beach, a restaurant that was recommended to us by a friend.  If she had never checked in and posted an awesome review of it on Facebook, I would’ve never known the place existed.  It’s a little hole in the wall, tucked away in a residential neighborhood in an old, beat-up plaza next door to a convenience store.  If I hadn’t been forewarned about what it looks like on the outside, I’m not sure I would have gone in.

Fish Shack may be a little sketchy on the outside, but I’m really glad we went in because the food was incredible.  The menu mostly consists of local, fresh seafood dishes at extremely reasonable prices.  We ordered buffalo shrimp, fried Ipswich clams and the catch of the day, a red snapper.  At our server’s recommendation, we got it garlic butter-style lightly blackened.  Everything was fresh and delicious, and it only came to about $46.  That same meal would have easily cost $100 in downtown Delray Beach.  I am now a big fan of Fish Shack and I’m looking forward to going back and trying the rest of the items on the menu.

Saturday morning was the kickoff to this season’s Delray Beach Green Market, which is now held in Old School Square each week.  Jeremy came home with two baskets full of fresh local produce, and we had the most incredible brunch- cinnamon buns and Caprese sandwiches of fresh bread, basil, Roma tomatoes and handcrafted burrata mozzarella.

Last Saturday night was also the second Saturday of the month, which means that it was Art Walk in the Wynwood district of Miami.  Each month thousands of people come to Wynwood for a night of art, food, drinks and music in the streets.  The galleries and local businesses stay open later than usual, and dozens of food trucks are parked in a huge lot near NW 21st Street and NW 2nd Avenue. I personally go because I enjoy sampling lots of little snacks from the trucks (unfortunately I have yet to see more than one food truck in Delray at a time) and being inspired by all of the incredible art, both in the galleries and on the streets.  The people-watching is pretty intellectually stimulating as well.

Before heading to Wynwood, Jeremy and I stopped by one of my old stomping grounds, Lincoln Road. I went to “Lincoln” almost daily for the five years that I lived in South Beach and I really miss it sometimes. It felt great to visit one of my favorite book stores/ happy places in the world, Taschen, and to eat the sweet and spicy edamame from Doraku that I always seem to crave.  While I don’t really miss living in Miami, I miss the little things like that.  My friend Nadia, who was my first roommate in Miami, also happened to be in town for the weekend (she now lives in Orlando) and she met us at Doraku.  It was nice to sip lychee martinis just like old times and catch up with her.

Maybe it was the all the food I ate, or maybe it was the lychee martini (most likely the martini), but I did not want to wake up early on Sunday morning at all.  I had originally wanted to so I could join and support Jeremy for part of his long run.  He’s currently training for the New York City marathon, and he wakes up around 4 a.m. every Sunday to do his long run of the week along A1A.  Last week he ran 20 miles!  Instead I slept until 9:30, went to the gym and put the treadmill on the 5k setting.  Once I got warmed up, I ran the 5k with no problem, and kept running until I had gone six miles.  Not too bad for waking up feeling rough.

The rest of my Sunday was spent just taking it easy.  Jer and I went to visit my grandfather and have dinner with him, and then over to visit his grandmother.  When we got home I finally had my Dexter marathon on the couch, went to bed early and started my week off feeling fantastic.  Here’s to a great and productive week!

Jeremy after running 20 miles!

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Think Before You Tweet!

Once again, two large companies have angered lots of people and bruised their reputations by making a simple and increasingly common social media mistake.  The latest two companies to post offensive tweets on their Twitter pages are StubHub and KitchenAid, who each stirred up controversy last week.

StubHub’s tweet, shown below, is estimated to have come from a StubHub employee, or someone pretending to be one.

The tweet was posted at 7:33 p.m. ET. Almost an hour later, at 8:20 p.m., @StubHub posted an apology tweet:

StubHub currently has 19,062 Twitter followers and many of them screen-captured the tweet and posted it all over the site.   According to StubHub’s public relations, the account was most likely hacked, or the user thought they were tweeting to their personal account.  Or perhaps it was just a distraught employee having a really bad day.

StubHub was not the only large company to experience a Twitter disaster this month.  KitchenAid is now doing some serious damage control following an insulting tweet sent out during the presidential debate.  The tweet, shown below, referenced Obama’s deceased grandmother, Madelyn Dunham, who died a few days before he was elected president in 2008.

KitchenAid also quickly deleted the tweet and issued an apology, but it has already been retweeted many times.  Several hours after the original tweet was posted, Cynthia Soledad, KitchenAid’s senior director of branding, took to Twitter to explain what happened and apologize to President Obama.

Stubhub and KitchenAid aren’t the first to bruise their image via Twitter.  The following are some other notable PR nightmares that came as a result of a Twitter fail:

  • Just days after gunman James Holmes murdered 12 people at a movie theater in Aurora, Colorado in July, UK-based online retailer CelebBoutique tweeted that their Kim Kardashian-inspired Aurora dress was the reason for their city being on the news.  The tweet said “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html …”
  • While Egypt was going through a period of violent political protest, Kenneth Cole’s brand took a beating after the company’s Twitter posted a tweet that said: “”Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”
  • An employee of the American Red Cross released a tweet that said: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd.” It may have been some awesome free advertising for DogFish Head Craft Brewery, but it was a PR nightmare for the Red Cross.  Luckily, the two companies worked together and managed to turn the disaster into a brilliant fundraising opportunity for the Red Cross.

So what can we learn from these Twitter fails?  Here are a few PR tips on how to draw positive attention to your company’s Twitter page:

  • Choose your account administrators wisely.  Make sure they are professional, responsible, and well versed on the risks of social media.
  • Be attentive and involved in all online conversations about your brand.
  • Realize that mistakes do- and will- happen at some point and have an emergency plan in place.
  • Respond quickly and directly.
  • Have a social media policy and make sure employees and outside agencies hired are aware of it.
  • Be honest, genuine and transparent.
  • Don’t take yourself too seriously.  Your audience wants to see the human side of your brand, so have some fun with it.  Just make sure not to have too much fun though!
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Hey Marketers, Don’t Overlook Halloween!

This year’s version of an annual survey reports that Halloween spending is expected to be huge this year- around $8 billion to be exact.  According to the survey by the National Retail Federation (NRF), seven in 10 Americans plan to celebrate Halloween this year, the most in the survey’s 10-year history.  Total spending on the holiday is expected to reach $8 billion, with each person spending about $80 on costumes, decoration and sweet treats.

Part of the appeal of Halloween is that it is the first holiday of the season.  It’s the kickoff to the rest of the holidays, and it excites people and puts them in the spirit for the months that follow.  Halloween is also popular with consumers because it’s a relatively inexpensive holiday to partake in.  When compared to Christmas, Hanukkah, Valentine’s Day and even New Year’s, which often involve gifts and elaborate meals, Halloween is not that expensive.  Because it is not a gift-giving holiday, people on even the strictest budgets are usually able to indulge a little bit and enjoy themselves.

This year, more people plan to dress in costume, throw or attend a party and give out candy to trick-or-treaters.  Consumers will spend the most on costumes for themselves, their kids, and yes, their pets.  The average person is expected to shell out $43.60 on costumes, up from $40.81 a year ago.  They will spend $32.35 on decorations, up from $28.54 and $24.25 on candy, up from $22.05 last year.

The steady growth in Halloween spending could prove to be an excellent opportunity for both retailers and marketers if they promote it heavily, yet the holiday is overlooked by many.  This has a lot to do with the fact that Halloween falls in between back-to-school and Christmas, two of the largest retail campaigns of the year.  Both of these events attract much more spending than Halloween, and during the months of September and October (when most Halloween purchases are made), retailers are already mainly focusing on Christmas.  Many retailers officially kick off holiday campaigns at the end of October or early November, but holiday merchandise can be found in stores as early as September.  My local Costco in Delray Beach has had their holiday aisle set up for at least two weeks now.

“People are standing in line with a pumpkin looking at Christmas ornaments,” said Mike Gatti, a senior VP at the NRF. “Everyone complains about Christmas creep but people are in there buying it.”

Mainstream retailers that are caught trying to balance both Halloween and Christmas may be missing the opportunity that lies in the growth in Halloween spending. They often see it as a smaller spending holiday that is squeezed between back-to-school and Christmas and do not consider it a significant part of the advertising and promotions calendar.  Those who do focus on heavily promoting Halloween are costume retailers and those who set up pop-up shops, but they are usually not the ones who advertise like crazy.

Mr. Gatti explains, “Everyone from home centers to pet stores is taking advantage of the growth in Halloween.  So it could be a missed opportunity [to include it as part of] the ad calendar.”

With more consumers than ever planning to celebrate Halloween this year, it would be smart for retailers and marketers to take advantage of the opportunity. Those who promote the holiday with ads will likely catch the attention of the seven-in-ten consumers who are planning to spend their hard-earned dollars on products that help them get into the Halloween spirit.

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Video SEO

Internet videos have become a very useful method of sharing information.  Video content should be part of your content strategy if it isn’t already.  It has become extremely popular with Internet users and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the SERP.

Video SEO is:

  • Optimization of the video content on your website.
  • Optimization of your video content on other sites (YouTube, Vimeo, etc.)
  • An extension of SEO

The following social engagement numbers demonstrate the huge reach that videos have.  By applying video SEO techniques, you can make your videos search engine friendly and make your videos more likely to show up in a search.

  • YouTube is the second-largest search engine after Google and it has a massive reach across social networking sites.
  • Video views on YouTube have increased by 25% in the past year, to an astounding 4 billion views per day.
  • People watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute.
  • According to Forrester Research, videos are 53 times more likely to generate a first-page ranking than traditional content.
  • 52% of B2B marketers are planning to use video as part of their content marketing strategy in 2012.
  • Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results.
  • According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.
  • Q4 2011 saw video views on retail and brand sites increase by more than 3x over Q3 (Invodo research, January 2012)
  • Videos in  universal search results have a 41% higher click through rate than plain text (AimClear 2011)

 

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