Today, as most social media companies like Facebook, Google+ and LinkedIn work to improve their mobile interfaces, Instagram has done just the opposite. The popular mobile application recently introduced web profiles to give users a chance to share photos and find friends on the web.
The photo sharing website looks a lot like the Facebook timeline, which is a good thing because 14 million Instagram users also use Facebook. This is most likely due to Facebook acquiring Instagram for about $1 billion in April. Since Facebook is one of the largest photo-sharing outlets in the world, they have not allowed Instagram to upload any pictures on the web.
This remains true for now, but users are now able to like and comment on other users’ photos, in addition to being able to browse your own and other users’ photos on the web. It’s so nice to be able to finally view photos on something larger than an iPhone or tablet screen! Users can also change their name, bio and profile picture via the web.
A lot of marketers are happy to have Instagram on the web because they have wanted to expand their mobile followers to the web. The social network is now a more effective place for brands to boast their services and products. Instagram did not function before like some of the other more prominent networks did because it was solely a mobile service. When I visited the site before, all that was there was a simple page which welcomed users and some information on how to download the mobile app. All of Instagram’s traffic so far has come from mobile platforms. This has been the main setback that marketers have faced in seeing their full potential with a photo sharing social media platform. Imagine what brands can do now that it is on the web.
This is something a lot of people wished Instagram did a long time ago. Websites like Webstagram allows users to surf profiles on the web, but it isn’t the same experience. It is kind of like buying bootleg DVD’s on Canal Street instead of watching it in IMAX theaters. I am really happy with this Instagram launch and I cannot wait to see what they do in the future. Instagram founder Kevin Systrom has already hinted at more stuff in the works, saying “It’s not the last thing you’re seeing from us on the web.”