Monthly Archives: February 2013

Why Search Engine Rankings Vary From Computer to Computer

Yesterday morning I was going through the Google search engine results pages, creating a bi-monthly online reputation management report to send to one of my clients.  This client is a large company that’s been around for over two decades and has about seven years’ worth of negative posts from disgruntled customers floating around the internet.   It’s a big project, to say the least.

When I was searching and creating my report yesterday, I was glad to see that two of our sites that we created, optimized and have been posting positive content to are ranking on the first page.  I happily reported to my client that one site was in the #3 position, and another was ranked #6, pushing two pages with bad stuff down to the second page… or at least from what I could see on my computer.

About 30 minutes after I sent the report over, I got an instant message from my client saying that she was on Google, but she wasn’t seeing our sites rank for the positions that I reported.

It’s never a good time when your client thinks you may be lying to them.  I immediately sent over some screenshots that I couldn’t have possibly photoshopped that quickly to show her what I was seeing.  I also tried to explain some of the possible reasons why SEO rankings vary from computer to computer.  Here are some of the most common ones:

Browsing History

This was the most likely culprit, as search results are personalized.  Google doesn’t forget about the sites you’ve visited in the past and often shows them higher in search results.  The search engine is simply trying to customize results to give you what it thinks you may be looking for.

Location

Google shows different search engine results based on your location.  In this case, I am in Florida and my client is about 9 states away.  Search engines try to provide the best results based on where you are, and the results will be slightly different and the order may change.  I have even noticed differences in results from my office to my house (which are about the miles apart).

IP Address

Google tries to custom tailor results, so if you have a different IP address from another computer or phone it’s possible that you may get different results.

Google Plus

Twitter has been known to influence search results for some time, and now it appears that Google Plus is as well.  The little +1 buttons that you see all over the web are similar to “liking” something on Facebook.  These +1 buttons could affect what you see in search results because Google remembers what you “plused” and will likely show these sites ranking higher.  There are rumors that these “pluses” not only affect your search results, but having a lot of them could also help your website rank higher.

 

Advertisements
Tagged , , , , , ,

Valentine’s Day Spending

Happy Valentine’s Day, everyone!  While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year.  With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.

U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.

Jewelry is the big-ticket item for gift givers.  $4.4 billion will be spent on diamonds, gold and silver.

$1.9 billion will be spent on flowers today.

$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.

Who would have thought- $1.5 billion will be spent on gift cards.

$815 million will be spent on the ones who love us unconditionally- our pets.

UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).

6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.

3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.

Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year?  The answer is $130.97- up from $126.03 last year.

So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).

40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.

26.3% of Valentine’s gifts are found online, up from 19.3% last year

29% of those surveyed said they’d post sweet nothings on Facebook.

Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.

7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.

Tagged , , , , , , , ,
%d bloggers like this: