Category Archives: Advertising

YouTube Now Gets 1 Billion Unique Viewers a Month

When asked to think of a video sharing site, chances are the first one that comes to mind is YouTube.  For almost a decade we’ve gone there to watch, share and be amazed by videos created by all walks of life.  There’s no doubt that YouTube is the biggest video sharing site around, but just how big is it?

On the YouTube Blog, the YouTube team just announced a new milestone: the site is now getting more than 1 billion unique visitors every month.  To give us an idea of what a billion tuning into YouTube looks like, the YouTube team gave some comparisons:

  • Nearly one out of every two people on the Internet visits YouTube.
  • YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
  • If YouTube were a country, it would be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times in order to reach an audience the same size.

With this said, I’ll leave you with a few of my favorite YouTube videos of all time- ones that have made me laugh or feel happy over the years.

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How I Planned a 250-Person Party

Since I started at my job last year, I’ve worn many hats around the office.  My official title, the one printed on my business cards, says that I’m a search marketing specialist, but at times I also do the work of a copywriter, project manager, publicist and event planner.  Planning events for the company has been one of my favorite things to do, and I just recently pulled off my biggest one yet.

On March 1, BMI Elite celebrated its third birthday with a big party and open house of our new Boca Raton office.  I was in charge of making everything happen, from getting invitations created to hiring everyone that we would need to make the party a success.

The first thing I did was make a huge list of everything I needed to plan for. There’s the obvious: i.e. food, drinks, and cake.  But then there’s plates, cups, silverware and serving utensils for the food, drinks and cake.  And then tables to put this stuff on, as well as linens and napkins for the tables.  I tried to think of every little possible thing and write it all down.  Once I made a list of everything that we would need, I called around to local caterers, bar services, party rental companies, florists and more to get estimates so I could compare prices.  I am going to break the rest of this article up into sections based on how many different companies I hired, and I will share my experience with them and everything I learned about party planning.

Food & Drinks

I figured that this was going to be the biggest thing to plan for so I got to it first.  I called around to every local caterer and bar company in the area before my boss told me about Empire Pizza, which had come highly recommended to him by a family member.  I called them up, spoke with Sandy Levy and immediately felt comfortable with her.  Unlike some of the people I spoke with from the other catering companies, Sandy seemed genuine and calm.  She knew her stuff and how to sell it, but she wasn’t pushy or aggressive in any way.  She also informed me that Empire Pizza could handle the open bar as well, which was a huge plus.

Empire Pizza has a restaurant near Las Olas in Fort Lauderdale, so I made a reservation for me and my boss to go for a tasting and to meet with Sandy in person.  The food was delicious and her prices were unbeatable.  But best of all, I trusted Sandy to do a great job with our party.  She was so full of ideas and paid so much attention to small details that make a big difference.  I was sold.

As part of the deal that we made with Sandy, we had to provide our own alcohol and soda mixers.  Empire Pizza provided the juice mixers, garnishes, and little bar tools.  For our part, we went to Costco and loaded up on liquor, wine, beer and champagne.  In all, I’d estimate that we spent about $2500 there.

The night of the party couldn’t have gone smoother when it came to the food and drinks.  Sandy and her team of five servers/bartenders did an incredible job and our guests left full, drunk and happy.  If I ever need to hire a caterer again, I’m definitely calling Sandy.

Furniture & Glassware

Figuring out what I needed to order from the party rental company was probably the hardest thing to plan for.  The list changed so many times, but Better Party Rentals was patient and efficient.

After I hired Empire Pizza and figured out what they do not provide, I was to make a list for Better Party Rentals.  In all, we ended up renting high top tables, tables for the bar, linens for all tables, three types of glassware, a red carpet, and coolers.  They delivered the goods the day before the party and picked it up the day after.

Flowers

We didn’t go too crazy with flowers, but we wanted something pretty to put on some of the tables.  Originally we were going to get little arrangements for each of the 12 high tops, but after we increased the high top amount to 20 tables I flowersscratched that idea.  It would be too expensive, and I didn’t want it to look like flower overkill.  We ended up getting six medium-sized flower arrangements to put on the coffee tables throughout the office and one big arrangement for the lobby.

The florist I hired was Field of Flowers of Boca Raton.  They do beautiful work for affordable prices- the smaller arrangements, called the Classic Collection A, were just $36.95 each.  They delivered the flowers on time the morning of the event and I received a lot of compliments about them.

The (major) problem with Field of Flowers is that that almost NEVER answer their phone.  I’ve probably called them about 40 times, and they’ve answered about three.  This is SO frustrating, and I have actually moved on and used other florists because of this on other occasions.  Field of Flowers, if you are reading this, ANSWER YOUR DAMN PHONE!  I guarantee that you are losing a ton of flowers2business (not just mine) as a result of not picking up the phone.

Cake & Balloons

Publix got some extra business as a result of Jeanette, their event planner’s upselling efforts.  After I ordered a cake, she sent an email reminding me that Publix could also provide balloons, cold soda, deli platters, etc. She got to me right as I was contemplating whether to attempt transporting blown-up latex balloons in my car or buying a helium tank and doing it myself in the office.

For about $150 Publix blew up 100 latex balloons in the colors of my choice and delivered them right to the office.  It was perfect.

Backdrop/Step & Repeat

Every big party has one disaster, right?  For me, this is where it happened.

Since we were getting the red carpet, we decided that we needed a backdrop where everyone could be photographed as they entered the party.  I hired CB Signs because they offered me the best deal on an 8’ x 9’ step and repeat, also known as the white banner with the company’s logos all across it.

So I ordered this banner through CB Signs and was told that it would be ready a few days before the party.  Little did I know that they outsourced it from a company in Minneapolis, and that this company would mail the wrong banner to CB Signs just hours before my party.  When Christine called to tell me this, the correct banner was lost in UPS and nowhere to be found.

Christine apologized a million times and swore that they had never had this problem before, and promised to do everything she could to find our backdrop.  The night before the party, our backdrop was located five hours away in Jacksonville.  I told her to call me the minute she received it.

The next morning, I called CB Signs about 15 times before finally just getting in my car and driving to their office.  When I got there, the “Out to lunch” sign was on the door.  Christine returned about 15 minutes later and smiled when I introduced myself.

“You’re going to love this story,” she told me.  I’m glad she said that immediately because I was about to kill her.

Apparently she had spent the whole morning having a new banner hand made for me locally.  Right as that was finished, UPS showed up with the original one. Although she didn’t call me and tell me that any of this was happening, I appreciate her efforts and dedication to getting the job done. I also walked away with two banners that day which was nice.

Me and some of my girls on the red carpet

DJ

The DJ was the one thing I didn’t need to worry about because he was the brother of one of our employees and a good friend of my boss.  One less thing to worry about J

Magician

My boss insisted on hiring a magician to entertain our guests.  I hired a local named Gary Goodman, who I was told was one of the best in the area.  I was running around like a crazy person for most of the party, so I did not get a chance to catch his act, but I heard good things from those who did.

Gary Goodman working his magic

Photographer

The photos were taken by Sam Laskey, a freelance photographer who was a friend of my co-worker.

Jeremy and I having a good time at the party

Jeremy and I having a good time at the party

suzy sasha dan

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Valentine’s Day Spending

Happy Valentine’s Day, everyone!  While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year.  With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.

U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.

Jewelry is the big-ticket item for gift givers.  $4.4 billion will be spent on diamonds, gold and silver.

$1.9 billion will be spent on flowers today.

$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.

Who would have thought- $1.5 billion will be spent on gift cards.

$815 million will be spent on the ones who love us unconditionally- our pets.

UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).

6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.

3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.

Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year?  The answer is $130.97- up from $126.03 last year.

So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).

40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.

26.3% of Valentine’s gifts are found online, up from 19.3% last year

29% of those surveyed said they’d post sweet nothings on Facebook.

Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.

7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.

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Happy Belated New Year!

I never did get to wish everyone a happy new year on here, so if you’re reading this two weeks into 2013, HAPPY NEW YEAR!  Better late than never, right?

I rang in the New Year in several great ways.  With friends, we had a really fun house party with lots of good food and drinks.  It was nice to be with a smaller, more intimate group of friends rather than a bunch of drunk strangers at a club or bar.  We also didn’t need to spend a ton of money or worry about parking and traffic.  It was definitely win-win.

At work, my bosses nominated some of us for awards, which the staff then voted on.  I was voted the Best New Employee, which felt especially nice because it came from my peers.

All in all, 2012 was a pretty great year.  I graduated with my Master’s degree, got my first job in the real world, quit bartending, and traveled to New York City, Seattle, Portland, Willamette Valley, the Bahamas and Key West.  I can’t wait to see what 2013 has in store for me!

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Interesting Internet Facts

  • If the Internet were a country, its population would be greater than North America, Latin America, Europe and the Middle East combined.
  • There are more devices connected to the Internet than people on Earth.
  • In one month on Facebook, 30 billion pieces of content are shared.
  • After Usama Bin Laden was killed, a computer programmer in Pakistan tweeted the military raid on his compound hours before any news sites reported it.
  • After an earthquake hit the east coast people in New York City read tweets about the quake 30 seconds before they felt it.
  • North America is the continent with the highest percentage of Internet users, followed by Australia and Europe.
  • The average American spends 66 hours a month on a computer- NOT including computer time spent at work.
  • 20 hours of video are uploaded to YouTube every minute.
  • 210 billion emails are sent daily.
  • China is the country with the most Internet users.  Barbados has the fewest.
  • There are more internet users in China than there are people in the U.S.
  • A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens.
  • The global number of users doubled from 2005 to 2010.
  • China, Taiwan and Korea recently accepted Internet Addiction Disorder as a psychological diagnosis.  In 2013, the U.S. will mark it as a real disorder too.
  • Apple’s sales in 2011 were $128 billion
  • About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website.
  • Since 2003 Google has answered over 450 billion new unique queries.
  • Instant previews on Google load in 1/10th of a second on average.
  • The 29 poorest countries in the world must combine their revenue in 2010 to equal the $29.3 billion dollars that Google earned from advertising that year.
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Push For Pizza

pizza

The most creative thing idea I’ve seen today is pizza at your fingertips – literally.  Created by TBWARAAD Dubai for Red Tomato Pizza is a fridge magnet that orders your favorite pizza for you with just the push of a button.

The magnet was given to some of Red Tomato Pizza’s most loyal customers, and it has their favorite order preset.  If hunger or a craving strikes, all they have to do is press the button to place an order.  The magnet is connected to the Internet via a Bluetooth connection on a smartphone.  After pressing the button, Red Tomato Pizza sends them confirmation text and then delivers the pizza soon after.  If the customer’s favorite order changes, they can sign online at any time to change it.

Pretty cool!  What local pizza places do you wish would deliver at the push of a button?

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