Category Archives: Ideas

How Profound

Today, instead of writing something new about internet marketing or my crazy life, I’m going to share a great message that I just re-stumbled across.  It was written by George Carlin shortly after his wife passed away, and if it doesn’t make you think at least a little bit you should definitely re-evaluate your life.

The paradox of our time in history is that we have taller buildings but shorter tempers, wider freeways, but narrower viewpoints. We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time. We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.

We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much , and pray too seldom.

We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often.

We’ve learned how to make a living, but not a life. We’ve added years to life not life to years. We’ve been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. We conquered outer space but not inner space. We’ve done larger things, but not better things.

We’ve cleaned up the air, but polluted the soul. We’ve conquered the atom, but not our prejudice. We write more, but learn less. We plan more, but accomplish less. We’ve learned to rush, but not to wait . We build more computers to hold more information, to produce more copies than ever, but we communicate less and less.

These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships. These are the days of two incomes but more divorce, fancier houses, but broken homes. These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill. It is a time when there is much in the showroom window and nothing in the stockroom. A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete…

Remember; spend some time with your loved ones, because they are not going to be around forever.

Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side.

Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn’t cost a cent.

Remember, to say, “I love you” to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you.

Remember to hold hands and cherish the moment for someday that person will not be there again.

Give time to love, give time to speak! And give time to share the precious thoughts in your mind.

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How I Planned a 250-Person Party

Since I started at my job last year, I’ve worn many hats around the office.  My official title, the one printed on my business cards, says that I’m a search marketing specialist, but at times I also do the work of a copywriter, project manager, publicist and event planner.  Planning events for the company has been one of my favorite things to do, and I just recently pulled off my biggest one yet.

On March 1, BMI Elite celebrated its third birthday with a big party and open house of our new Boca Raton office.  I was in charge of making everything happen, from getting invitations created to hiring everyone that we would need to make the party a success.

The first thing I did was make a huge list of everything I needed to plan for. There’s the obvious: i.e. food, drinks, and cake.  But then there’s plates, cups, silverware and serving utensils for the food, drinks and cake.  And then tables to put this stuff on, as well as linens and napkins for the tables.  I tried to think of every little possible thing and write it all down.  Once I made a list of everything that we would need, I called around to local caterers, bar services, party rental companies, florists and more to get estimates so I could compare prices.  I am going to break the rest of this article up into sections based on how many different companies I hired, and I will share my experience with them and everything I learned about party planning.

Food & Drinks

I figured that this was going to be the biggest thing to plan for so I got to it first.  I called around to every local caterer and bar company in the area before my boss told me about Empire Pizza, which had come highly recommended to him by a family member.  I called them up, spoke with Sandy Levy and immediately felt comfortable with her.  Unlike some of the people I spoke with from the other catering companies, Sandy seemed genuine and calm.  She knew her stuff and how to sell it, but she wasn’t pushy or aggressive in any way.  She also informed me that Empire Pizza could handle the open bar as well, which was a huge plus.

Empire Pizza has a restaurant near Las Olas in Fort Lauderdale, so I made a reservation for me and my boss to go for a tasting and to meet with Sandy in person.  The food was delicious and her prices were unbeatable.  But best of all, I trusted Sandy to do a great job with our party.  She was so full of ideas and paid so much attention to small details that make a big difference.  I was sold.

As part of the deal that we made with Sandy, we had to provide our own alcohol and soda mixers.  Empire Pizza provided the juice mixers, garnishes, and little bar tools.  For our part, we went to Costco and loaded up on liquor, wine, beer and champagne.  In all, I’d estimate that we spent about $2500 there.

The night of the party couldn’t have gone smoother when it came to the food and drinks.  Sandy and her team of five servers/bartenders did an incredible job and our guests left full, drunk and happy.  If I ever need to hire a caterer again, I’m definitely calling Sandy.

Furniture & Glassware

Figuring out what I needed to order from the party rental company was probably the hardest thing to plan for.  The list changed so many times, but Better Party Rentals was patient and efficient.

After I hired Empire Pizza and figured out what they do not provide, I was to make a list for Better Party Rentals.  In all, we ended up renting high top tables, tables for the bar, linens for all tables, three types of glassware, a red carpet, and coolers.  They delivered the goods the day before the party and picked it up the day after.

Flowers

We didn’t go too crazy with flowers, but we wanted something pretty to put on some of the tables.  Originally we were going to get little arrangements for each of the 12 high tops, but after we increased the high top amount to 20 tables I flowersscratched that idea.  It would be too expensive, and I didn’t want it to look like flower overkill.  We ended up getting six medium-sized flower arrangements to put on the coffee tables throughout the office and one big arrangement for the lobby.

The florist I hired was Field of Flowers of Boca Raton.  They do beautiful work for affordable prices- the smaller arrangements, called the Classic Collection A, were just $36.95 each.  They delivered the flowers on time the morning of the event and I received a lot of compliments about them.

The (major) problem with Field of Flowers is that that almost NEVER answer their phone.  I’ve probably called them about 40 times, and they’ve answered about three.  This is SO frustrating, and I have actually moved on and used other florists because of this on other occasions.  Field of Flowers, if you are reading this, ANSWER YOUR DAMN PHONE!  I guarantee that you are losing a ton of flowers2business (not just mine) as a result of not picking up the phone.

Cake & Balloons

Publix got some extra business as a result of Jeanette, their event planner’s upselling efforts.  After I ordered a cake, she sent an email reminding me that Publix could also provide balloons, cold soda, deli platters, etc. She got to me right as I was contemplating whether to attempt transporting blown-up latex balloons in my car or buying a helium tank and doing it myself in the office.

For about $150 Publix blew up 100 latex balloons in the colors of my choice and delivered them right to the office.  It was perfect.

Backdrop/Step & Repeat

Every big party has one disaster, right?  For me, this is where it happened.

Since we were getting the red carpet, we decided that we needed a backdrop where everyone could be photographed as they entered the party.  I hired CB Signs because they offered me the best deal on an 8’ x 9’ step and repeat, also known as the white banner with the company’s logos all across it.

So I ordered this banner through CB Signs and was told that it would be ready a few days before the party.  Little did I know that they outsourced it from a company in Minneapolis, and that this company would mail the wrong banner to CB Signs just hours before my party.  When Christine called to tell me this, the correct banner was lost in UPS and nowhere to be found.

Christine apologized a million times and swore that they had never had this problem before, and promised to do everything she could to find our backdrop.  The night before the party, our backdrop was located five hours away in Jacksonville.  I told her to call me the minute she received it.

The next morning, I called CB Signs about 15 times before finally just getting in my car and driving to their office.  When I got there, the “Out to lunch” sign was on the door.  Christine returned about 15 minutes later and smiled when I introduced myself.

“You’re going to love this story,” she told me.  I’m glad she said that immediately because I was about to kill her.

Apparently she had spent the whole morning having a new banner hand made for me locally.  Right as that was finished, UPS showed up with the original one. Although she didn’t call me and tell me that any of this was happening, I appreciate her efforts and dedication to getting the job done. I also walked away with two banners that day which was nice.

Me and some of my girls on the red carpet

DJ

The DJ was the one thing I didn’t need to worry about because he was the brother of one of our employees and a good friend of my boss.  One less thing to worry about J

Magician

My boss insisted on hiring a magician to entertain our guests.  I hired a local named Gary Goodman, who I was told was one of the best in the area.  I was running around like a crazy person for most of the party, so I did not get a chance to catch his act, but I heard good things from those who did.

Gary Goodman working his magic

Photographer

The photos were taken by Sam Laskey, a freelance photographer who was a friend of my co-worker.

Jeremy and I having a good time at the party

Jeremy and I having a good time at the party

suzy sasha dan

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My New Food Blog

As you may or may not have noticed from some of my other blog posts in the past, I love food.  I love it so much that I decided to start another blog devoted to giving my recommendations of the best restaurants in Palm Beach, Broward and Miami-Dade County (and maybe occasionally others when I go on vacation).

On this site, which I’ve named Wine Me, Dine Me, South Florida, I have a list of some of my favorite restaurants in each county for every price range.  I’ve also already got a few articles up about the following topics and I will continue to add more as I grow the site.

Cheap Eats in South Beach

Fish Shack in Pompano Beach

Bash Wine Cafe and Catering in Sunrise

Best Happy Hours in Delray Beach

To check out the articles, just click on the links and if this blog interests you, please like and follow it!

Thanks!

Casey

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The Newest iPod Nano is Sweet!

My mother is pretty much the last person at the gym, aside from a few 80 year olds who go there to use the pool, who doesn’t listen to music while she works out. My brothers and I decided to buy her her first iPod (ever) for Christmas this year.  I went to the Apple store and bought her a Nano in her favorite color, purple, and then realized that my mom will have no clue how to set it up herself.

So I took it out of its package and hooked it up to my iTunes so that I can load it up with music, playlists and photos.  I haven’t felt the need to have an iPod Nano since the iPhone came out, so it’s been a few years since I’ve held one.  As I played with it, I couldn’t get over how different and cool the new ones are.

This seventh-generation Nano is the thinnest ever and roughly the size of a credit card, but its display screen is almost twice the size of the previous model.  Even though the screen is small, the photos that I loaded on it still look good. And, thanks to the accelerometer, photos auto-rotate as you go from portrait to landscape, which was nice.

The new Nano has a touch screen and is the first model to have a tiny home button, just like some of its bigger siblings. It has five buttons in all- a slender power button on the top and a three-way volume rocker that allows you to adjust the volume and, by pressing it in the middle, play/pause music or skip tracks.

Because my mom will be using the device while working out quite often, I will advise her to use the Nike+ function, which has been made better by having everything built-in.  Her Nano can track her walks and runs, and she can even connect a Bluetooth heart monitor wirelessly.

Overall, I was pretty impressed with the new design of the Nano.  I think it’s the best yet, bringing lots of functionality in a tiny package.  I look at it as $149 well spent, and I’m excited to give it to my mom and watch her fall in love with her first Apple product.

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Push For Pizza

pizza

The most creative thing idea I’ve seen today is pizza at your fingertips – literally.  Created by TBWARAAD Dubai for Red Tomato Pizza is a fridge magnet that orders your favorite pizza for you with just the push of a button.

The magnet was given to some of Red Tomato Pizza’s most loyal customers, and it has their favorite order preset.  If hunger or a craving strikes, all they have to do is press the button to place an order.  The magnet is connected to the Internet via a Bluetooth connection on a smartphone.  After pressing the button, Red Tomato Pizza sends them confirmation text and then delivers the pizza soon after.  If the customer’s favorite order changes, they can sign online at any time to change it.

Pretty cool!  What local pizza places do you wish would deliver at the push of a button?

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Bacon Wrapped Dates Stuffed With Blue Cheese

Aside from being able to brew fresh tea and carefully follow each step of extremely simple recipes, I have little to no skills in the kitchen.  I’m great at cleaning up after Jeremy cooks for me, but when it comes to cooking, I am his opposite.  He can spend hours in the kitchen just daydreaming and playing around with ingredients, only to come up with a fantastic meal as a result.  Making it up as I go along never seems to work out for me, which is why I have come up with a few safe guidelines and I stick to them.

Over the years, while making food for others, I’ve found that there are ways to hide the fact that I’m not such a great cook.  My advice is to pick a simple dish that’s hard to mess up, and then throw in a fancy ingredient or two.  A traditional salsa with diced strawberries and kiwi mixed in.  Lobster mac and cheese.  I once added two drops of truffle oil to a bowl of honey on a fruit and cheese plate and it was a huge hit.

When cooking to impress I also often include bacon in the dish, even though I haven’t eaten pork in over 18 years.  People LOVE bacon, and as long as that’s cooked crispy and perfect, they never seem to care or talk about the rest.

Last week for Thanksgiving I made bacon wrapped dates stuffed with blue cheese for Jeremy’s family. They came out great and they were extremely easy to make.

To get started, here’s what you need:

  • A container of dates
  • A pack of bacon.  I recommend thick, center-cut style.
  • Crumbled blue cheese (gorgonzola or goat cheese also works if that’s what you prefer)
  • Toothpicks
  • A baking sheet

Directions:

1. Preheat the oven to 375 degrees.

2. Slice the date open a little but don’t cut it in half.

3. Stuff the date with cheese.  I use a small spoon or a cheese knife to do this.

4. Close the date and wrap with about 1/3 of a slice of bacon, enough to go around.

5. Secure it with a toothpick.

 

 

 

 

 

 

 

 

6. Put in the oven for about 25-35 minutes, or until the bacon is crispy.  I recommend turning them over about halfway through.

7. After they’re done baking, put them on some sheets of paper towel – that helps soak up some of the bacon grease.

8. Serve hot and enjoy!

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Man Uses Google Maps to Walk 5,000 Miles Across Asia

In the summer of 2010, my brother Ryan and I drove from Miami to Los Angeles using only the Google Maps on my iPhone3G (in a Mini Cooper).  I thought that was impressive until I just heard about U.S. Marine Sgt. Winston Fiore, who used Google Maps to walk 5,000 miles across Asia.

Using an Android phone running Maps, Fiore walked across Brunei, China, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam to raise money and awareness for the International Children’s Surgical Foundation, a charity that provides free facial reconstructive surgery for kids with cleft palates in developing countries.  He began walking last October and finished Monday.

In this journey that he dubbed the “Smile Trek,” Fiore said Google Maps was “the hub” of his entire trip.  He used it to find the most accurate and easy walking directions and it guided him through remote villages and along dirt roads.

“Walking directions in Google Maps were critical to my trek. The directions were accurate and efficient — it’s essential to take the shortest route when you’re walking 20-25 miles each day,” Fiore told Google. “But the best part was being routed onto roads and trails through areas I otherwise never would have discovered with, say, driving directions, or even a physical map.”

During Smile Trek, Fiore also used other Google products including Google Latitude, which allows you to find your friends and family on a map and share where you are with the people you choose, My Tracks, which records GPS tracks and shows live statistics such as time, speed, distance, and elevation and Google Translate.

In 408 days, Fiore raised more than $65,000 for the International Children’s Surgical Foundation.

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9 People You Become When You’re Drunk

You may not be all of these every time you drink, and you may be some more often than others, but you are guaranteed to be all of these at least once.

1. The Talker

You have so much to talk about, it’s crazy. There are just so many people you want to become best friends with by harassing them with your voice. That random person next to you at the bar — why not tell them all about that crush you have that you’re secretly hoping to sleep with later tonight while you wait for your drinks? Oh, and you know all those humiliating, supposed-to-be-private things you wouldn’t ever dream of letting another human being know? TIME TO TALK ABOUT THEM AT TOP VOLUME. Is there any reason you shouldn’t be talking about these things? No! You’ve got some serious self-loathing and remorse to agonize over in the morning while you replay every conversation in your mind over your bowl of cereal. Why would you deny yourself that privilege?

2. Tears McGee

There is just so much emotion in the world right now and it’s all being crammed, like some metaphysical funnel, through your tear ducts. Your friend is so pretty it makes you want to cry. This music is so good and is cutting through your heart like an infomercial knife through a series of vegetables — time to weep silently as you rock back and forth with your eyes closed. Someone said something innocuous that you misinterpreted as an insult? Why not sob in their general direction in between outbursts of “Why do you hate me though!?!” It’ll be great.

3. Dancing Machine

No matter what comes on next — anything from “Thriller” to “The Beautiful People” to “The Cupid Shuffle” — is going to cause you to yell like a dog that’s just been stepped on about how OH MY GOD THIS IS MY SONG!!! Is this really your song? Come on, no it’s not. It’s just your song right now because you’re ready to hold your glass up above your head and wave it around as it occasionally sloshes over the side, wiggling your body back and forth to the music. You wanna make up steps. You wanna do the Electric Slide to songs that are not “The Electric Slide.” It’s just time to move to the point that your face hurts, until you feel like you’re in the middle of some kind of Pentecostal revival tent, dancing with Jesus himself.

4. The Fighter

“What the fuck did you just say, bitch?” It’s time to misconstrue everything you see/hear as a personal attack until you’re essentially trying to slap everyone within a 15-foot radius in the face for looking at you with bitch eyes. It doesn’t matter what they actually said. It doesn’t matter if it’s not worth arguing over. It doesn’t matter if they could clearly take you in a fair fight. What matters is that someone insulted your honor, or the honor of your ancestors, and you have to defend it. You slap them with your drunk-ass glove, and you demand satisfaction.

5. Sex Wizard

Have you ever noticed how amazing strangers feel? Drunk You has! Drunk You’s favorite hobby is deciding suddenly that they are in the mood to rub up on people and doing just that. You want to kiss your friends — look at how kissable their faces are! You want to make out with that hottie on the dance floor, what’s stopping you? The Sex Wizard has but one mission in life, and it’s to make very special friends with everyone. God forbid someone actually has to go home and have messy Sex Wizard sex with you — try not to break any appendages while you flop incoherently all over each other while making noises Sober You would find nauseating.

6. The Disappearing Act

Get ready to lose things you didn’t previously consider possible to lose, including yourself. Your phone, your wallet, your keys, your jacket, your purse, your pants — everything is fair game. One minute you’re having an awesome time dancing the night away to brostep, the next you’re yelling at people to “get the hell out of the way” while you scour the floor for a credit card that just magically popped out of your back pocket. Hell hath no fury like a drunk person looking for something they lost. On one hand, they have limited coherence as to how they’re actually going to search various areas — on the other, they will essentially tip over a car in their frenzy to get to it. The Disappearing Act is a force to be reckoned with.

7. “Feed Me, Seymour”

At a certain point, everything in the entire world will magically melt away and be reduced to its essential components: your mouth and a box of chicken nuggets. Or pizza. Or a gyro. Essentially anything that Paula Deen would consider an appropriate before-dinner snack is on your menu — all things deep-fried and cheese-smothered is your new best friend. There will even come a moment where you start to run through the increasingly absurd list of things you would do to get to a Taco Bell. “All we have to do is take a 45-minute cab to the 24-hour drive-thru one city over, and we’re golden.” Pro tip: Drunk You would definitely take that cab, and would weep tears of joy whilst inhaling burritos and sipping T. Bell-exclusive Baja Blast Mountain Dew.

8. Mr. Moneybags

Who wants another shot? It’s on you! Someone need help with their down payment on a new car? Mr. Moneybags has you covered! There is nothing that Generous Mr. Moneybags wouldn’t do for friends, for acquaintances, for friends of friends, or for random strangers at the bar. We shouldn’t let something as insignificant as “a budget” come between you and a good time. In fact, how about a round for the whole group? You have the cash! Spoiler alert: You do not have the cash.

9. The Mess

It’s the end of the night. You might not know it yet, but it’s definitely the end. You’re wobbling around and combining every negative quality of the Drunk Characters you could possibly be. You lost your sweater, you have no money left, you’re hungry, you’re crying, you’re yelling at strangers — it’s time for you to pack it up and go home. It doesn’t matter how many times you insist that you’re perfectly fine, we all know you’re not even close to being okay. We all have moments like this, accept that it’s your turn and go curl up in your bed with your shoes and coat still on, like an adult.

I didn’t write this, but I wish I did because it’s well said and pretty true.  It was actually written by Chelsea Fagan, and you can check out her page here: http://thoughtcatalog.com/2012/9-people-you-become-when-youre-drunk/#6OMvDDgxp316fmCA.99

Who do you become after a few cocktails?  Let us know in a comment!

 

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10 Things Winners Do Differently

This article was taken from www.marcandangel.com and I really enjoyed it, so I thought I’d share.  Enjoy!

Anyone can give up, and lots of people do, because it’s the easiest thing in the world to do.  But to keep going when everyone would understand if you stopped, that’s what winners do differently.  In fact, this is the most significant principle of winning.  Because without this kind of determination and persistence, the first nine points in this article wouldn’t matter.  But when you combine determination and persistence, as described in point #10 below, with each of the other nine points below, that’s when the real magic happens.

On their relentless road to victory, winners…

  1. Take 100% responsibility. – Your life is your statement to the world, representing your values, beliefs, and dreams.  It is yours to create, to enjoy or not enjoy, to fight or to be at peace.  In the end, the very best years of your life will be the ones in which you decide your problems are your own.  You do not blame them on your parents, society, or the economy.  You realize that you control your own destiny.  Read The Road Less Traveled.
  2. Focus on the controllable. – Life is a balance between what we can and cannot control.  You must learn to live comfortably between effort and surrender.  Life does not owe you anything; it has already given you everything you need.  Freedom is not overcoming what you think stands in your way;  it is understanding that what is in your way is part of the way.
  3. Eliminate the wrong things. – The true price of anything you do is the amount of time you exchange for it.  If something you’re doing or thinking isn’t fixing or improving the situation, then it’s wasting your time.  There comes a point when you have to choose between turning the page and closing the book.
  4. Maintain control. – Start shaping your own days.  Start walking your own walk.  This journey is yours.  You know you were born, and you know you will die.  The in between is all up to you.  Stop wishing, and start doing.  Either you run your days, or your days will run you.
  5. Keep good company. – It’s not always where you are in life, but who you have by your side that matters most.  Some people drain you and others provide soul food.  Be sure to get in the company of those who feed your spirit, and give the gift of your absence to those who do not appreciate your presence.
  6. Think constructively. – Change your thoughts and you change your reality.  Our thoughts are the makers of our moods, the inventors of our dreams, and the creators of our will.  That is why you must sort through them carefully, and choose to respond only to those that will help you build the life you want, and the outlook you want to hold as you’re living it.  Read Learned Optimism.
  7. Conquer oneself. – Being yourself is the foundation of happiness.  Knowing yourself is the foundation of wisdom.  Pushing yourself is the foundation of success.  It is better to conquer yourself is these ways, than to win a hundred battles elsewhere in life.
  8. Practice self-love. – We need to fix ourselves first before we fix others.  Caring for yourself is not an act of self-indulgence, it’s an act of self-respect.  The day will finally come when you have to accept that you need to be your own caretaker.  There will be times when you’ll have to work hard to mother yourself with the compassion and patience that any messed up kid would need.  Doing so will prove to be a great challenge, but a happier life is your reward.
  9. Work through the pain. – One day this pain will make sense to you.  Sometimes it takes the worst pain to bring about the best change.  The strongest people you know became strong because of the pain they once faced, and conquered.  So in spite of all the put-downs and negativity you’ve heard from others in your life, stay focused on your goals, and remember that how you rise up is no one else’s business but your own.  Read Man’s Search for Meaning.
  10. Keep going. – No matter what you do, no matter how many times you screw up and think to yourself that there’s no point to carry on, and no matter how many people tell you that you can’t do it – keep going.  Pick yourself back up.  Don’t quit.  Don’t quit, because a few months from now you will be so much closer to your goal than you are now.  Focus on the road ahead.  Do something today your future self will thank you for.
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Think Before You Tweet!

Once again, two large companies have angered lots of people and bruised their reputations by making a simple and increasingly common social media mistake.  The latest two companies to post offensive tweets on their Twitter pages are StubHub and KitchenAid, who each stirred up controversy last week.

StubHub’s tweet, shown below, is estimated to have come from a StubHub employee, or someone pretending to be one.

The tweet was posted at 7:33 p.m. ET. Almost an hour later, at 8:20 p.m., @StubHub posted an apology tweet:

StubHub currently has 19,062 Twitter followers and many of them screen-captured the tweet and posted it all over the site.   According to StubHub’s public relations, the account was most likely hacked, or the user thought they were tweeting to their personal account.  Or perhaps it was just a distraught employee having a really bad day.

StubHub was not the only large company to experience a Twitter disaster this month.  KitchenAid is now doing some serious damage control following an insulting tweet sent out during the presidential debate.  The tweet, shown below, referenced Obama’s deceased grandmother, Madelyn Dunham, who died a few days before he was elected president in 2008.

KitchenAid also quickly deleted the tweet and issued an apology, but it has already been retweeted many times.  Several hours after the original tweet was posted, Cynthia Soledad, KitchenAid’s senior director of branding, took to Twitter to explain what happened and apologize to President Obama.

Stubhub and KitchenAid aren’t the first to bruise their image via Twitter.  The following are some other notable PR nightmares that came as a result of a Twitter fail:

  • Just days after gunman James Holmes murdered 12 people at a movie theater in Aurora, Colorado in July, UK-based online retailer CelebBoutique tweeted that their Kim Kardashian-inspired Aurora dress was the reason for their city being on the news.  The tweet said “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html …”
  • While Egypt was going through a period of violent political protest, Kenneth Cole’s brand took a beating after the company’s Twitter posted a tweet that said: “”Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”
  • An employee of the American Red Cross released a tweet that said: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd.” It may have been some awesome free advertising for DogFish Head Craft Brewery, but it was a PR nightmare for the Red Cross.  Luckily, the two companies worked together and managed to turn the disaster into a brilliant fundraising opportunity for the Red Cross.

So what can we learn from these Twitter fails?  Here are a few PR tips on how to draw positive attention to your company’s Twitter page:

  • Choose your account administrators wisely.  Make sure they are professional, responsible, and well versed on the risks of social media.
  • Be attentive and involved in all online conversations about your brand.
  • Realize that mistakes do- and will- happen at some point and have an emergency plan in place.
  • Respond quickly and directly.
  • Have a social media policy and make sure employees and outside agencies hired are aware of it.
  • Be honest, genuine and transparent.
  • Don’t take yourself too seriously.  Your audience wants to see the human side of your brand, so have some fun with it.  Just make sure not to have too much fun though!
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