Category Archives: Affiliate Marketing

BMI Elite Buys Employee A New Car, Then Takes Staff to Bahamas

There’s never a dull moment around here at BMI Elite.  We’re back in the news once again, this time for surprising one of our longest and most deserving employees with a brand new 2013 Ford Escape for his 52nd birthday last week.  We’ve been on the front page of the Sun Sentinel’s money section, on the homepage of MSNnow, and many other news channels including CBS12, CNN and WPBF.

Chris Ninos has been BMI’s chief financial officer for the last two years and is one of the most loyal, honest, trustworthy and hardworking employees that our CEO Brandon Rosen has ever met.

“Chris will call me up at midnight, at 5:00 a.m., and on holidays just to talk about business,” said Brandon.  “He’s one of the hardest workers I know.”

Chris has been driving an old 1998 green Ford Escort for the last 11 or 12 years, and recently it’s been giving him lots of trouble.  Even though everyone around the office has been telling him to trade it in and get something new, Chris was determined to ride it until it died.  So last week, a few days before Chris’ birthday, Brandon and BMI’s president, Dan Lansman, decided to surprise him with the new Escape as a way to thank him for all that he does for the company.

Chris was told by some co-workers that they were taking him out to lunch to celebrate his birthday.  They said they needed to make a stop at the Maroone Ford dealership, and when they arrived at the showroom, Ninos was surprised with a new 2013 Ford Escape filled with balloons.

Before this all happened, BMI contacted the media to capture the moment as well.  Not only did Chris get a new car, but he also got the celebrity treatment for a few days.

If that wasn’t enough, BMI Elite is taking its entire staff on a cruise to the Bahamas this weekend for our holiday party.  I am excited and I feel lucky to be working at a company that is doing so well.  In less than two years, BMI has grown from two employees to 55 and next month, we are moving from a 4,500 sq. foot office to one that is over 21,000 sq. feet.  There are lots of big things to come!

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21 New Statistics About Online Marketing

We’ve all heard over and over again about how important the Internet is and how it is changing the way businesses advertise. HubSpot has recently released some new data about the state of the Internet marketing world that are helpful and surprising. Check it these newly-released facts:

1) The more posts per day, the less engagement — when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social)

2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA)

3) On average, companies respond to only 30% of social media fans’ feedback. (Source: Factbrowser)

4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA)

5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research)

6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus)

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search)

8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research)

9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science)

10) 45% of the world’s 2 billion internet users live in Asia. (Source: Ecommerce Europe)

11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast)

12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos)

13) 17% of the top 1000 search terms on Twitter “churn over” on an hourly basis. (Source: Twitter)

14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA)

15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek)

16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet)

17) 64% of smartphone owners are using their mobile devices to shop online. (Source: eDigitalResearch)

18) YouTube users watch more than 3B hours of video per month. (Source: YouTube)

19) About 1 in 3 bloggers are moms. (Source: Nielsen)

20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research)

21) 91% of online adults use social media regularly. (Source: Experian)

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Top Niches in Affiliate Marketing

“What niche should I be targeting to make money?” is one of the most common questions that beginner – and sometimes even veteran—affiliate marketers ask themselves.  When it comes to earning money through online marketing, finding a profitable niche market is crucial.   Your niche determines what kinds of affiliate products you will be selling, and obviously you want to sell products that people want.  Here are some of the top niches that are earning affiliates lots of money:

Weight Loss.  It’s a global epidemic; people everywhere are trying to slim down.  And luckily for affiliates, many people think they can just buy the berry powder or pills to magically shed the pounds.

Dating.  Consider this a consistent niche, because people are always going to be looking for love.  According to The Fiscal Times, the global dating and matchmaking industry generated about $4 billion last year and that number is only expected to increase.

Learn Chinese/Spanish.  Mandarin Chinese and Spanish are the first and second most widely-spoken languages in the world, and many people are trying to learn them.

Gaming. Gaming has such a vast audience of people that it can appeal to through a variety of different outlets.  Mobile gaming is also on the rise, making this a niche to keep your eyes on.

Education.  Online degrees, scholarships and loans are a huge market.  The collapse of the economy has motivated many people to get better degrees.  They need loans and scholarships to pay for their education, so it is possible to hit one user up on multiple levels.

Muscles.  The same way that people think weigh loss can be achieved through pills and shake powders, they think they can buy big muscles.  Double whammy this market with a weight loss offer to trim the fat, then a muscle pill to tone up.

Learn guitar.  This is a trendy hobby lately, and people who want to learn can often use recommendations for a quality guitar.  They will often seek brands used by popular musicians.

Golf.  It’s an expensive hobby where people usually have lots of money to spend.

Quit smoking.  About 800.000 people try to kick the habit on a monthly basis.

Pets.  It’s no secret that people love their pets and spend lots of money on them.  This includes pet-sitting, pet insurance, clothes, training, food and more.  I can’t tell you how many times I’ve seen a dog in a stroller lately.  The pet industry is huge, and I predict that people will continue spoiling their pets.

So now you’re probably wondering, “How do I find the best niche for me?”  When picking a desirable niche that will work for you, consider the following:

Can you handle the level of competition?  If it’s too strong, you’re wasting your time.  Why race against Michael Phelps when you can race your cousin?

Is there a sufficient potential ROI?  If you can’t make much money, you’re wasting your time.

Can you be unique?  If not, it may not be a total waste of time, but you are definitely making yourself more vulnerable.

It also can help to be interested in the niche you choose, especially when you’re just starting out. It’s always easier to sell something you actually like or care about, which will result in more money for you.

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Affiliates are Using Twitter Like Crazy

The use of hashtags on Twitter has been on the rise, as it has become a great way to create awareness for brands. The increase of brands using hashtags implies that they understand this concept and its benefits.  Out of the 42 commercials that aired during the Super Bowl in 2011, Audi was the first and only one to use a hashtag in its commercial. This year more companies followed, with eight of the 42 commercials including hashtags. With Twitter currently ranked as the 2nd most popular social networking site and on track to earn $260 million in revenue, affiliates are using Twitter like crazy.

And why shouldn’t they be?  Twitter is free.  It’s easy to get started and use.  You also don’t need a large following to get noticed, which means that an affiliate can start tweeting and getting results instantly.  Affiliates are crazy if they’re not using Twitter like crazy.

So many of them tweet.  A lot.  Affiliates tweet an average of 120,000 times per week to promote offers from merchants.  Sixty to seventy percent of all affiliates use social media and 47% of all affiliates are on Twitter, according to The Search monitor and Affiliate Benchmarks.

Just about anyone can start tweeting and see instant results, but it takes a smart marketer to drive good amounts of traffic using hashtags.  Although Twitter seems to be an easy, lucrative way for marketers to promote ads, little merchant diversity shows the same ads being promoted over and over again.  Another trend shows affiliates using Twitter with multiple identities.  Data from November 2011 shows that 75% of affiliates maintain more than one Twitter alias.  They do this mainly to re-tweet their own posts under different user names in order to drive up a tweet’s popularity, to tweet the same thing over again without appearing repetitious and to follow themselves to ‘seed’ a follower list.

It is important for affiliate marketers to closely monitor tweet content for the following reasons:

  • Affiliate Recruitment.  Monitoring affiliate tweets is a great way to discover new affiliates to recruit for your program.  Active tweeters with strong content are what you want.
  • Competitive advantage.  If you’re an affiliate, you should know what merchants are being heavily promoted on Twitter to look for gaps in the market.  By watching trends on Twitter and then promoting merchants that match those trends, you can generate some quick free traffic.
  • Monitoring Promotions.  If you are running time-sensitive promotions like a one day promo code, you will want to monitor your affiliate’s tweeting activities to make sure your copy rules are being honored and that expired promotions are not being tweeted.
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