Category Archives: Social Media

YouTube Now Gets 1 Billion Unique Viewers a Month

When asked to think of a video sharing site, chances are the first one that comes to mind is YouTube.  For almost a decade we’ve gone there to watch, share and be amazed by videos created by all walks of life.  There’s no doubt that YouTube is the biggest video sharing site around, but just how big is it?

On the YouTube Blog, the YouTube team just announced a new milestone: the site is now getting more than 1 billion unique visitors every month.  To give us an idea of what a billion tuning into YouTube looks like, the YouTube team gave some comparisons:

  • Nearly one out of every two people on the Internet visits YouTube.
  • YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
  • If YouTube were a country, it would be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times in order to reach an audience the same size.

With this said, I’ll leave you with a few of my favorite YouTube videos of all time- ones that have made me laugh or feel happy over the years.

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Mark Zuckerberg is Glassdoor’s Highest Rated CEO

It’s been a bit of a rough year for Facebook and its CEO, Mark Zuckerberg, following the social network’s disastrous IPO last May.  The company’s stocks have dropped and Zuckerberg has had to deal with some harsh critics.  But he must be doing something right, as he has defeated Apple’s Tim Cook as the highest rated CEO.

According to Glassdoor’s 2013 Highest Rated CEOs index, Zuckerberg received a 99% approval rating from his employees, which is a 14% increase from last year.  While Zuckerberg’s approval rating went up this year, Cook’s went down 4%, from 97% to 93%.  This was enough to not only push Cook out of the top 10, but all the way down to the 18thslot.  Cook’s decline comes about a year and a half after the death of former CEO Steve Jobs and as the Apple’s stock has tumbled almost 40% from all-time highs.

Glassdoor is a free jobs and career community online that offers an inside look at jobs and companies.  The site features “employee generated content” – anonymous salaries, company reviews, interview questions, and more – all posted by employees, job seekers, and sometimes the companies themselves.

To compile its list of Highest Rated CEOs, Glassdoor surveyed hundreds of thousands of employees across many industries.  CEO approval ratings are calculated much the same as presidential approval ratings.  Employees were asked questions such as “Do you approve or disapprove of the way your CEO is leading the company?”

One unnamed Facebook employee told Glassdoor that Facebook possesses “an open community from Zuck on down.” There is “mutual trust companywide and a sense of community and drive, instilled by our CEO who we all truly respect.”

After Zuckerberg, the rest of the top 10 included, in order:

  • Bill McDermott & Jim Hagemann Snabe, SAP (99%)
  • Dominic Barton, McKinsey & Co. (97%)
  • Jim Turley, Ernst & Young (96%)
  • John E. Schlifske, Northwestern Mutual (96%)
  • Frank D’Souza, Cognizant Technology Solutions (96%)
  • Joe Tucci, EMC (96%)
  • Paul E. Jacobs, Qualcomm (95%)
  • Richard K. Davis, U.S. Bank (95%)
  • Pierre Nanterme, Accenture (95%)

Click here to see the full list of Glassdoor’s 2013 Highest Rated CEOs.

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Mistakes That Can Render Your Website Worthless

When I started this blog almost a year ago, I didn’t really have a vision or goal for it.  I just wanted to use it as a place to put my thoughts and to write and document what I’ve learned about the internet marketing industry and life.  I’m up to about 66 followers (thank you, guys!) and the stats tell me that my site has visitors every day.  However, I’m not seeing as many visitors as I had in the beginning and I know it’s my own fault.

The most successful bloggers know that it takes a good amount of time and dedication to keep users coming back to their sites. One of the biggest mistakes that many bloggers make is putting in a ton of work in the beginning, and then kicking back and counting on the website to perform all the work later on.  If you do this, expect to see your traffic decline.  If traffic is your goal, avoid these mistakes that could render your site worthless.

Not Posting Enough

This is where I have gone wrong.  Work, family and life have got me really busy, and I am not updating my blog nearly enough.  Essentially, blogs should be updated with unique content at least once a day, and the most successful ones are often updated multiple times.  For SEO purposes and the sake of keeping people interested, you must generate new articles as often as possible.  Skipping a day here and there is not a huge deal, but posting at the rate that I have been (once every week or two) can kill your site.  Luckily it can be brought back to life, if you commit to putting in the time and work and make it a habit.

Going Overboard With Ads

The goal of many bloggers these days is to generate profit through their site.  However, if you are going to put advertisements on your website, make sure that you are careful not to go overboard.

There’s nothing wrong with a few well-placed ads that provide visitors with links to sites that are relevant to the content on your site. But promoting everything under the sun on your site by filling it with banners and ads is not a good idea.

A Sloppy Appearance

Looks matter.  If your website looks like a lot of work and thought went into it, your audience is much more likely to take it seriously. If you want to attract a decent amount of traffic to your site, give users something that they’ll actually want to look at.  If you have the money, I recommend hiring a web designer to help you build it.

Going Overboard With Images

Just like banners and ads, there is a such thing as too many photos.  A few are good to have, as they add visual interest to your site and can actually help to bring in visitors.  But if you make the mistake of going overboard, it can have the opposite effect and push visitors away.  Don’t use more than a few images for each post.

Posting Offensive Material

Think about who you may be offending before you type!  I cannot stress this enough!  This rule applies to your entire internet life, way beyond just your blog.  This applies to social media, discussion forums and any other articles that you may have written.  I’m careful what I say through emails, even when I’m just talking to close friends.  I have seen first-hand how things that you said long ago can come back to haunt you down the road.  I’d avoid posting content about religion, politics, gossip, and strong opinions on any other controversial topics.  I also recommend being careful about the jokes and pictures you post.

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Valentine’s Day Spending

Happy Valentine’s Day, everyone!  While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year.  With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.

U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.

Jewelry is the big-ticket item for gift givers.  $4.4 billion will be spent on diamonds, gold and silver.

$1.9 billion will be spent on flowers today.

$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.

Who would have thought- $1.5 billion will be spent on gift cards.

$815 million will be spent on the ones who love us unconditionally- our pets.

UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).

6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.

3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.

Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year?  The answer is $130.97- up from $126.03 last year.

So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).

40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.

26.3% of Valentine’s gifts are found online, up from 19.3% last year

29% of those surveyed said they’d post sweet nothings on Facebook.

Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.

7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.

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BMI Elite Buys Employee A New Car, Then Takes Staff to Bahamas

There’s never a dull moment around here at BMI Elite.  We’re back in the news once again, this time for surprising one of our longest and most deserving employees with a brand new 2013 Ford Escape for his 52nd birthday last week.  We’ve been on the front page of the Sun Sentinel’s money section, on the homepage of MSNnow, and many other news channels including CBS12, CNN and WPBF.

Chris Ninos has been BMI’s chief financial officer for the last two years and is one of the most loyal, honest, trustworthy and hardworking employees that our CEO Brandon Rosen has ever met.

“Chris will call me up at midnight, at 5:00 a.m., and on holidays just to talk about business,” said Brandon.  “He’s one of the hardest workers I know.”

Chris has been driving an old 1998 green Ford Escort for the last 11 or 12 years, and recently it’s been giving him lots of trouble.  Even though everyone around the office has been telling him to trade it in and get something new, Chris was determined to ride it until it died.  So last week, a few days before Chris’ birthday, Brandon and BMI’s president, Dan Lansman, decided to surprise him with the new Escape as a way to thank him for all that he does for the company.

Chris was told by some co-workers that they were taking him out to lunch to celebrate his birthday.  They said they needed to make a stop at the Maroone Ford dealership, and when they arrived at the showroom, Ninos was surprised with a new 2013 Ford Escape filled with balloons.

Before this all happened, BMI contacted the media to capture the moment as well.  Not only did Chris get a new car, but he also got the celebrity treatment for a few days.

If that wasn’t enough, BMI Elite is taking its entire staff on a cruise to the Bahamas this weekend for our holiday party.  I am excited and I feel lucky to be working at a company that is doing so well.  In less than two years, BMI has grown from two employees to 55 and next month, we are moving from a 4,500 sq. foot office to one that is over 21,000 sq. feet.  There are lots of big things to come!

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Instagram Gets Web Profiles

Today, as most social media companies like Facebook, Google+ and LinkedIn work to improve their mobile interfaces, Instagram has done just the opposite.  The popular mobile application recently introduced web profiles to give users a chance to share photos and find friends on the web.

The photo sharing website looks a lot like the Facebook timeline, which is a good thing because 14 million Instagram users also use Facebook. This is most likely due to Facebook acquiring Instagram for about $1 billion in April. Since Facebook is one of the largest photo-sharing outlets in the world, they have not allowed Instagram to upload any pictures on the web.

This remains true for now, but users are now able to like and comment on other users’ photos, in addition to being able to browse your own and other users’ photos on the web.  It’s so nice to be able to finally view photos on something larger than an iPhone or tablet screen!  Users can also change their name, bio and profile picture via the web.

A lot of marketers are happy to have Instagram on the web because they have wanted to expand their mobile followers to the web. The social network is now a more effective place for brands to boast their services and products.  Instagram did not function before like some of the other more prominent networks did because it was solely a mobile service. When I visited the site before, all that was there was a simple page which welcomed users and some information on how to download the mobile app.  All of Instagram’s traffic so far has come from mobile platforms. This has been the main setback that marketers have faced in seeing their full potential with a photo sharing social media platform. Imagine what brands can do now that it is on the web.

This is something a lot of people wished Instagram did a long time ago.  Websites like Webstagram allows users to surf profiles on the web, but it isn’t the same experience. It is kind of like buying bootleg DVD’s on Canal Street instead of watching it in IMAX theaters. I am really happy with this Instagram launch and I cannot wait to see what they do in the future.  Instagram founder Kevin Systrom has already hinted at more stuff in the works, saying “It’s not the last thing you’re seeing from us on the web.”

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Did You Unfriend Anyone During This Election?

For the last few months, I have been waiting for the election to end.  Not so much because I was eager to know the outcome (I wasn’t particularly crazy about either candidate), but more for the ads, phone calls, and social media rants to end.

In elections past, before the days of Facebook, I couldn’t tell you where most of my friends stood on the political spectrum.  There were no “like” buttons and I didn’t have to listen to a political rant unless I tuned into a talk radio station or was in the presence of someone speaking about a candidate.  But now thanks to social media, I now know how hundreds of my friends feel about Obamacare, abortion, gay marriage, Big Bird, the Middle East, horses and bayonets, marijuana legalization and more.

Sometimes I read and saw a lot more than I would’ve liked to.  If I see one more person threaten to leave the country or post another Sesame Street meme I’m going to scream.  My news feeds were constantly filled with political chatter, and it was negative more often than not.

During this election I realized how politically fired up some of the people I care about really are.  Before social media I had no idea that they were total right or left-wing whack-jobs who had so much to say that they felt compelled to write a 400-word Facebook status every single day.

Many times I wanted to add to my “Most Annoying People on Facebook” list, and a few times I even considered unfriending.  I didn’t, reminding myself that everyone is entitled to their opinion and that it’ll be over soon.

I was not alone in considering to unfriend people.  According to a Mashable poll of 2,772 people, the majority of voters (46%) couldn’t take it anymore and unfriended someone during this election.  Like me, 32% thought about it but didn’t, and 22% didn’t even consider it.

Mashable poll results of who unfriended someone on social media sites during the 2012 election.

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Boca Raton is Least-Tweeted U.S. Presidential Debate of This Election

The presidential debate between U.S. President Barack Obama and Republican candidate Mitt Romney was right here in Boca Raton, Florida last night.  It was the third and final face-off, but instead of getting into the spirit just two weeks before the election, social media numbers suggest that people have lost interest.

Perhaps it’s because the debate, which focused on foreign policy, was competing with Monday Night Football and Major League Baseball’s NCLS Game 7.  Either way, last night was the least-tweeted debate of this election, generating 6.5 million tweets- less than New York’s 7.2 million tweets and Denver’s 10.3 million.

According to Twitter, the debate’s hottest topics were foreign policy with 54% of the night’s tweets sent, the economy with 20%, terrorism with 9%, taxes with 7% and energy and the environment with 4%.  Tweets-per-minute peaked at 105,767 when Obama hit Romney with the remark, “We also have fewer horses and bayonets,” when referring to the size of the U.S. military force.  What’s interesting is that Google’s search engine also shifted into high gear after Obama’s remark, with a “sharp spike” in Google Searches for “bayonets.”

What did you think of last night’s debate?  Let us know in a comment!

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Think Before You Tweet!

Once again, two large companies have angered lots of people and bruised their reputations by making a simple and increasingly common social media mistake.  The latest two companies to post offensive tweets on their Twitter pages are StubHub and KitchenAid, who each stirred up controversy last week.

StubHub’s tweet, shown below, is estimated to have come from a StubHub employee, or someone pretending to be one.

The tweet was posted at 7:33 p.m. ET. Almost an hour later, at 8:20 p.m., @StubHub posted an apology tweet:

StubHub currently has 19,062 Twitter followers and many of them screen-captured the tweet and posted it all over the site.   According to StubHub’s public relations, the account was most likely hacked, or the user thought they were tweeting to their personal account.  Or perhaps it was just a distraught employee having a really bad day.

StubHub was not the only large company to experience a Twitter disaster this month.  KitchenAid is now doing some serious damage control following an insulting tweet sent out during the presidential debate.  The tweet, shown below, referenced Obama’s deceased grandmother, Madelyn Dunham, who died a few days before he was elected president in 2008.

KitchenAid also quickly deleted the tweet and issued an apology, but it has already been retweeted many times.  Several hours after the original tweet was posted, Cynthia Soledad, KitchenAid’s senior director of branding, took to Twitter to explain what happened and apologize to President Obama.

Stubhub and KitchenAid aren’t the first to bruise their image via Twitter.  The following are some other notable PR nightmares that came as a result of a Twitter fail:

  • Just days after gunman James Holmes murdered 12 people at a movie theater in Aurora, Colorado in July, UK-based online retailer CelebBoutique tweeted that their Kim Kardashian-inspired Aurora dress was the reason for their city being on the news.  The tweet said “#Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html …”
  • While Egypt was going through a period of violent political protest, Kenneth Cole’s brand took a beating after the company’s Twitter posted a tweet that said: “”Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”
  • An employee of the American Red Cross released a tweet that said: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd.” It may have been some awesome free advertising for DogFish Head Craft Brewery, but it was a PR nightmare for the Red Cross.  Luckily, the two companies worked together and managed to turn the disaster into a brilliant fundraising opportunity for the Red Cross.

So what can we learn from these Twitter fails?  Here are a few PR tips on how to draw positive attention to your company’s Twitter page:

  • Choose your account administrators wisely.  Make sure they are professional, responsible, and well versed on the risks of social media.
  • Be attentive and involved in all online conversations about your brand.
  • Realize that mistakes do- and will- happen at some point and have an emergency plan in place.
  • Respond quickly and directly.
  • Have a social media policy and make sure employees and outside agencies hired are aware of it.
  • Be honest, genuine and transparent.
  • Don’t take yourself too seriously.  Your audience wants to see the human side of your brand, so have some fun with it.  Just make sure not to have too much fun though!
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Yahoo Closes $7.6 Billion Deal with Alibaba Group and Marissa Mayer has Money to Spend

After more than two years of on-again, off-again negotiations, the complex $7.6 billion deal is done between Yahoo and China’s Alibaba Group.  Yahoo’s shareholders, who have painfully watched the company weaken over the last few years, are likely breathing sighs of relief right about now.

In recent months there has been a lot of buzz about what would happen when this deal finally closed.  Where would the billions of dollars in cash and stock go?

Before hiring its latest CEO, Marissa Mayer, in July, Yahoo had pledged to distribute nearly all of the proceeds from the sale to its shareholders.  But then there was talk of Mayer warning shareholders that she might not return money to them after all.  Yahoo wavered from its pledge and filed regulatory documents disclosing that Mayer was in fact considering denying shareholders of the proceeds.  Instead, the money would eventually be spent in her efforts to revive the company’s growth.  The documents stated that Mayer was examining possible acquisitions, but they did not provide specifics.

Obviously this did not make shareholders happy, but overall I think that using the money to grow the company would have been a wise idea.  Giving billions to shareholders through a stock buyback or a one-time dividend is like giving a five-year old $10,000 instead of putting it toward his college tuition.  He’ll love you at first for it, but eventually it will be forgotten and the long-term outlook will grow dimmer.

Upon the completion of the sale we have learned that Mayer will not be holding on to all of the Alibaba money.  After taxes, most of the profits from the sale ($3.65 billion) will be paid out to shareholders in the form of dividend or stock buybacks, leaving Mayer and her team with about $1.3 billion to play with.

“This yields a substantial return for investors while retaining a meaningful amount of capital within the company to invest in future growth,” Mayer said in a statement.

Now that Mayer got the cash infusion that she was looking for, the technology world is eagerly waiting to see what she is going to do next.  She’s already provided free food and offered to buy an iPhone 5 or Android for her entire staff, so now what?  Her options are numerous, but there is speculation that she may try to make a huge move like putting together a takeover offer for one of the Internet’s hot websites, such as Pinterest, Vimeo, Yelp or even Foursquare.  Mayer already tried to purchase Yelp once when she was at Google, but Yelp rejected the offer and went for an IPO.  Yahoo is not nearly mobile enough, and acquiring Yelp would give its mobile platform a tremendous boost.  Yahoo currently has a monthly audience of 700 million users that it plans to build on as it develops more effective ways to connect with people on smartphones and mobile devices.

Vimeo would also be an excellent site for Yahoo to purchase.  I consider Vimeo to be YouTube’s potentially very talented little brother.  If Yahoo aims to be a serious contender to Google (who owns YouTube), it could use its own version of a leading video sharing site.  Internet videos have become a useful method of sharing information, and they are extremely popular with people.  Internet users watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute.  Video content is now part of the content marketing strategy of many webmasters and marketers.  Acquiring Vimeo would probably come with a price tag of around $3 billion, but it could greatly increase the amount of traffic to Yahoo, boost the company’s search and social, and bring in lots of brand advertising money.

If Mayer does not wish to spend most of Yahoo’s money in one place, a smaller, less costly acquisition would be Foursquare.  Reports surfaced back in 2010 that Yahoo was considering purchasing the mobile check-in service for around $100 million.  That deal didn’t work out, and Foursquare’s last funding round valued the company at $600 million, meaning that Yahoo would have to pay at least $500 million to $1 billion for the company.  Foursquare is currently one of the hottest names in location-based services, and it could give a big boost to Yahoo in social, mobile and local.  Mayer was in charge of local at Google, and it wouldn’t surprise me if Foursquare was her top acquisition candidate. 

In order to succeed, Mayer must use the money from the Alibaba sale to take one of the Internet’s most recognizable brands and make it more profitable.  She must apply her extensive knowledge of working on the user experience, doing for Yahoo what she did for Google.  By recapturing the audience’s attention and driving more traffic to Yahoo’s website, this will in turn help Yahoo sell more online advertising space and revive revenue growth. I am personally rooting for Mayer’s success because I am eager to see epic new products that will give Yahoo the reinvention that it needs and make the Internet a better place for all of us.

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