Tag Archives: advertising

Valentine’s Day Spending

Happy Valentine’s Day, everyone!  While today is no Black Friday or Cyber Monday, it is still a major retail and e-commerce event, and a boost for stores and shipping companies early in the calendar year.  With the help of the National Retail Federation, UPS , Ad Age and the American Express Spending & Saving Tracker survey, I’d like to present you with Valentine’s Day by the numbers.

U.S. consumers are expected to spend $18.6 billion overall on Valentine’s Day gifts.

Jewelry is the big-ticket item for gift givers.  $4.4 billion will be spent on diamonds, gold and silver.

$1.9 billion will be spent on flowers today.

$1.6 will be spent on candy; 51% of those surveyed give sweet treats to their loved ones.

Who would have thought- $1.5 billion will be spent on gift cards.

$815 million will be spent on the ones who love us unconditionally- our pets.

UPS will ship 95 million flowers for Valentine’s Day, with the bulk coming from Latin America on UPS temperature-controlled aircraft from Ecuador and Colombia (big rose-growing countries).

6,000,000 are expected to get engaged on February 14; that number is up from 4 million in 2012.

3,000 TONS of flowers will move through a massive refrigerated warehouse in Miami that UPS has set up to keep flowers fresh.

Can you guess what the average U.S. consumer plans to spend on candy, cards, gifts and more this year?  The answer is $130.97- up from $126.03 last year.

So how much is the average woman spending on today? About $88.78, which is less than half of what men are estimated to spend (an average of $175.61 on jewelry, flowers, and a romantic evening out).

40.7% of smartphone owners are estimated to have used their handhelds to shop for gifts.

26.3% of Valentine’s gifts are found online, up from 19.3% last year

29% of those surveyed said they’d post sweet nothings on Facebook.

Americans spend an average of $8.49 on friends for Valentine’s cards and gifts; they’ll shell out an average of $5.12 on colleagues.

7% of consumers who in a survey said they send their Valentine’s message via Twitter in 140 characters or less.

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Push For Pizza

pizza

The most creative thing idea I’ve seen today is pizza at your fingertips – literally.  Created by TBWARAAD Dubai for Red Tomato Pizza is a fridge magnet that orders your favorite pizza for you with just the push of a button.

The magnet was given to some of Red Tomato Pizza’s most loyal customers, and it has their favorite order preset.  If hunger or a craving strikes, all they have to do is press the button to place an order.  The magnet is connected to the Internet via a Bluetooth connection on a smartphone.  After pressing the button, Red Tomato Pizza sends them confirmation text and then delivers the pizza soon after.  If the customer’s favorite order changes, they can sign online at any time to change it.

Pretty cool!  What local pizza places do you wish would deliver at the push of a button?

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BMI Elite Buys Employee A New Car, Then Takes Staff to Bahamas

There’s never a dull moment around here at BMI Elite.  We’re back in the news once again, this time for surprising one of our longest and most deserving employees with a brand new 2013 Ford Escape for his 52nd birthday last week.  We’ve been on the front page of the Sun Sentinel’s money section, on the homepage of MSNnow, and many other news channels including CBS12, CNN and WPBF.

Chris Ninos has been BMI’s chief financial officer for the last two years and is one of the most loyal, honest, trustworthy and hardworking employees that our CEO Brandon Rosen has ever met.

“Chris will call me up at midnight, at 5:00 a.m., and on holidays just to talk about business,” said Brandon.  “He’s one of the hardest workers I know.”

Chris has been driving an old 1998 green Ford Escort for the last 11 or 12 years, and recently it’s been giving him lots of trouble.  Even though everyone around the office has been telling him to trade it in and get something new, Chris was determined to ride it until it died.  So last week, a few days before Chris’ birthday, Brandon and BMI’s president, Dan Lansman, decided to surprise him with the new Escape as a way to thank him for all that he does for the company.

Chris was told by some co-workers that they were taking him out to lunch to celebrate his birthday.  They said they needed to make a stop at the Maroone Ford dealership, and when they arrived at the showroom, Ninos was surprised with a new 2013 Ford Escape filled with balloons.

Before this all happened, BMI contacted the media to capture the moment as well.  Not only did Chris get a new car, but he also got the celebrity treatment for a few days.

If that wasn’t enough, BMI Elite is taking its entire staff on a cruise to the Bahamas this weekend for our holiday party.  I am excited and I feel lucky to be working at a company that is doing so well.  In less than two years, BMI has grown from two employees to 55 and next month, we are moving from a 4,500 sq. foot office to one that is over 21,000 sq. feet.  There are lots of big things to come!

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Why You Should Be On Google+

In the year or so since it was launched, Google+ has not exactly become the popular social network that Google imagined creating. Considered an epic failed by some, Google claims that there are currently about 75 million daily active users, but their calculation methods are sketchy at best.

Considering the social network’s lack of popularity, should your even bother with having a Google+ account for your business? Ab-so-effing-lutely!

The free SEO boost that your site will get is the first reason that your business should be on Google+. When someone Google’s you or your businesses’ name, your Google+ profile will come up as a good result, and there’s a better chance that your site will show up quicker on organic search.  Consider it an extra opportunity to get some fresh content out there about you.  Because your Google+ information will rank high, this also can also come in handy if you want to push a different search result down to the second page (a result that you don’t own, or something that might be negative).

Another benefit of the social network is that it integrates with all of Google’s other (extremely successful and popular) public-facing services including search, Google Places, Google Shopping, Google Maps and more. If you run a small business, such as a pet service or clothing store, having a Google+ page will help add valuable data to your Google Places pages.  Google’s recent Zagat acquisition also gives restaurants a boost by posting their rating in the results.

Google+’s integration with the search engine’s other products can also be used as a powerful tool for a small business to communicate internally. It allows you to do a variety of tasks within the same platform. For example, while writing on Gmail, you can hop on to Google+ to communicate ideas with co-workers in real-time. You don’t have to jump from Facebook to Hotmail to Skype just to communicate because Google has it all. It makes swapping information, documents and ideas easier among the employees within your business.

The last reason that your business should absolutely be using Google+ is because it’s there and it’s free. It’s relatively quick and easy to set up and use, so why not? You have nothing to lose, and who doesn’t like an increased presence in the search engines?

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The World’s Best Print Ads, 2011-12

All 38 executions from gold-winning Press campaigns at Cannes.

http://www.adweek.com/news-gallery/advertising-branding/worlds-best-print-ads-2011-12-141660

A few of my faves:

The ad below, created by JWT Shanghi for Maxam toothpaste, is the winner in my opinion.  “Don’t let germs settle down,” said the copy line on this toothpaste ad, showing ancient ruins being excavated from inside teeth.  So cool.

 

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What Do Marketing and Beautiful Women Have In Common?

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” That’s DIRECT MARKETING.

You are at a party with a bunch of friends and see a beautiful woman. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him.” That’s ADVERTISING.

You see a beautiful woman at a party. You go up to her and get her telephone number. The next day you called her and say, “Hi, I am very rich. Marry me.” That’s TELEMARKETING.

You are at a party and see a beautiful woman. You get up and straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”  That’s PUBLIC RELATIONS.

You are at a party and a beautiful woman walks up to you and says, “You are very rich.” That’s BRAND RECOGNITION.

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” She gives you a nice hard slap on your face. That’s CUSTOMER FEEDBACK.

You take a shower, shave and put on some clean clothes. You go to a party. Everyone in the room smells bad. A beautiful woman walks up to you and gives you her number. That’s INBOUND MARKETING.

The lines above were written by Carole Mahoney.  I thought it was funny (as funny as marketing can get) and decided to make up a few of my own about online marketing:

You see a beautiful woman at party.  You make friends with everyone else in the room and they all tell her “He is very rich.  Marry him.”  That’s LINK BUILDING.

You see a beautiful woman at a party.  You pay someone to go up to her, point to you and say “He is very rich.  Marry him.”  That’s AFFILIATE MARKETING.

You are at a party and see a beautiful woman.  You get her name, find her on Facebook, message her and say “Hi, I am very rich. Marry me.” That’s SOCIAL MEDIA MARKETING.

You see a beautiful woman at a party. You go up to her and get her email address. The next day you email her and say, “I am very rich. Marry me.” That’s EMAIL MARKETING.

Hope you enjoyed that.  Stay tuned for future comparisons!

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