Tag Archives: Affiliate marketing

Top Niches in Affiliate Marketing

“What niche should I be targeting to make money?” is one of the most common questions that beginner – and sometimes even veteran—affiliate marketers ask themselves.  When it comes to earning money through online marketing, finding a profitable niche market is crucial.   Your niche determines what kinds of affiliate products you will be selling, and obviously you want to sell products that people want.  Here are some of the top niches that are earning affiliates lots of money:

Weight Loss.  It’s a global epidemic; people everywhere are trying to slim down.  And luckily for affiliates, many people think they can just buy the berry powder or pills to magically shed the pounds.

Dating.  Consider this a consistent niche, because people are always going to be looking for love.  According to The Fiscal Times, the global dating and matchmaking industry generated about $4 billion last year and that number is only expected to increase.

Learn Chinese/Spanish.  Mandarin Chinese and Spanish are the first and second most widely-spoken languages in the world, and many people are trying to learn them.

Gaming. Gaming has such a vast audience of people that it can appeal to through a variety of different outlets.  Mobile gaming is also on the rise, making this a niche to keep your eyes on.

Education.  Online degrees, scholarships and loans are a huge market.  The collapse of the economy has motivated many people to get better degrees.  They need loans and scholarships to pay for their education, so it is possible to hit one user up on multiple levels.

Muscles.  The same way that people think weigh loss can be achieved through pills and shake powders, they think they can buy big muscles.  Double whammy this market with a weight loss offer to trim the fat, then a muscle pill to tone up.

Learn guitar.  This is a trendy hobby lately, and people who want to learn can often use recommendations for a quality guitar.  They will often seek brands used by popular musicians.

Golf.  It’s an expensive hobby where people usually have lots of money to spend.

Quit smoking.  About 800.000 people try to kick the habit on a monthly basis.

Pets.  It’s no secret that people love their pets and spend lots of money on them.  This includes pet-sitting, pet insurance, clothes, training, food and more.  I can’t tell you how many times I’ve seen a dog in a stroller lately.  The pet industry is huge, and I predict that people will continue spoiling their pets.

So now you’re probably wondering, “How do I find the best niche for me?”  When picking a desirable niche that will work for you, consider the following:

Can you handle the level of competition?  If it’s too strong, you’re wasting your time.  Why race against Michael Phelps when you can race your cousin?

Is there a sufficient potential ROI?  If you can’t make much money, you’re wasting your time.

Can you be unique?  If not, it may not be a total waste of time, but you are definitely making yourself more vulnerable.

It also can help to be interested in the niche you choose, especially when you’re just starting out. It’s always easier to sell something you actually like or care about, which will result in more money for you.

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Affiliates are Using Twitter Like Crazy

The use of hashtags on Twitter has been on the rise, as it has become a great way to create awareness for brands. The increase of brands using hashtags implies that they understand this concept and its benefits.  Out of the 42 commercials that aired during the Super Bowl in 2011, Audi was the first and only one to use a hashtag in its commercial. This year more companies followed, with eight of the 42 commercials including hashtags. With Twitter currently ranked as the 2nd most popular social networking site and on track to earn $260 million in revenue, affiliates are using Twitter like crazy.

And why shouldn’t they be?  Twitter is free.  It’s easy to get started and use.  You also don’t need a large following to get noticed, which means that an affiliate can start tweeting and getting results instantly.  Affiliates are crazy if they’re not using Twitter like crazy.

So many of them tweet.  A lot.  Affiliates tweet an average of 120,000 times per week to promote offers from merchants.  Sixty to seventy percent of all affiliates use social media and 47% of all affiliates are on Twitter, according to The Search monitor and Affiliate Benchmarks.

Just about anyone can start tweeting and see instant results, but it takes a smart marketer to drive good amounts of traffic using hashtags.  Although Twitter seems to be an easy, lucrative way for marketers to promote ads, little merchant diversity shows the same ads being promoted over and over again.  Another trend shows affiliates using Twitter with multiple identities.  Data from November 2011 shows that 75% of affiliates maintain more than one Twitter alias.  They do this mainly to re-tweet their own posts under different user names in order to drive up a tweet’s popularity, to tweet the same thing over again without appearing repetitious and to follow themselves to ‘seed’ a follower list.

It is important for affiliate marketers to closely monitor tweet content for the following reasons:

  • Affiliate Recruitment.  Monitoring affiliate tweets is a great way to discover new affiliates to recruit for your program.  Active tweeters with strong content are what you want.
  • Competitive advantage.  If you’re an affiliate, you should know what merchants are being heavily promoted on Twitter to look for gaps in the market.  By watching trends on Twitter and then promoting merchants that match those trends, you can generate some quick free traffic.
  • Monitoring Promotions.  If you are running time-sensitive promotions like a one day promo code, you will want to monitor your affiliate’s tweeting activities to make sure your copy rules are being honored and that expired promotions are not being tweeted.
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What Do Marketing and Beautiful Women Have In Common?

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” That’s DIRECT MARKETING.

You are at a party with a bunch of friends and see a beautiful woman. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him.” That’s ADVERTISING.

You see a beautiful woman at a party. You go up to her and get her telephone number. The next day you called her and say, “Hi, I am very rich. Marry me.” That’s TELEMARKETING.

You are at a party and see a beautiful woman. You get up and straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”  That’s PUBLIC RELATIONS.

You are at a party and a beautiful woman walks up to you and says, “You are very rich.” That’s BRAND RECOGNITION.

You see a beautiful woman at a party. You walk up to her and say, “I am very rich. Marry me.” She gives you a nice hard slap on your face. That’s CUSTOMER FEEDBACK.

You take a shower, shave and put on some clean clothes. You go to a party. Everyone in the room smells bad. A beautiful woman walks up to you and gives you her number. That’s INBOUND MARKETING.

The lines above were written by Carole Mahoney.  I thought it was funny (as funny as marketing can get) and decided to make up a few of my own about online marketing:

You see a beautiful woman at party.  You make friends with everyone else in the room and they all tell her “He is very rich.  Marry him.”  That’s LINK BUILDING.

You see a beautiful woman at a party.  You pay someone to go up to her, point to you and say “He is very rich.  Marry him.”  That’s AFFILIATE MARKETING.

You are at a party and see a beautiful woman.  You get her name, find her on Facebook, message her and say “Hi, I am very rich. Marry me.” That’s SOCIAL MEDIA MARKETING.

You see a beautiful woman at a party. You go up to her and get her email address. The next day you email her and say, “I am very rich. Marry me.” That’s EMAIL MARKETING.

Hope you enjoyed that.  Stay tuned for future comparisons!

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