In the year or so since it was launched, Google+ has not exactly become the popular social network that Google imagined creating. Considered an epic failed by some, Google claims that there are currently about 75 million daily active users, but their calculation methods are sketchy at best.
Considering the social network’s lack of popularity, should your even bother with having a Google+ account for your business? Ab-so-effing-lutely!
The free SEO boost that your site will get is the first reason that your business should be on Google+. When someone Google’s you or your businesses’ name, your Google+ profile will come up as a good result, and there’s a better chance that your site will show up quicker on organic search. Consider it an extra opportunity to get some fresh content out there about you. Because your Google+ information will rank high, this also can also come in handy if you want to push a different search result down to the second page (a result that you don’t own, or something that might be negative).
Another benefit of the social network is that it integrates with all of Google’s other (extremely successful and popular) public-facing services including search, Google Places, Google Shopping, Google Maps and more. If you run a small business, such as a pet service or clothing store, having a Google+ page will help add valuable data to your Google Places pages. Google’s recent Zagat acquisition also gives restaurants a boost by posting their rating in the results.
Google+’s integration with the search engine’s other products can also be used as a powerful tool for a small business to communicate internally. It allows you to do a variety of tasks within the same platform. For example, while writing on Gmail, you can hop on to Google+ to communicate ideas with co-workers in real-time. You don’t have to jump from Facebook to Hotmail to Skype just to communicate because Google has it all. It makes swapping information, documents and ideas easier among the employees within your business.
The last reason that your business should absolutely be using Google+ is because it’s there and it’s free. It’s relatively quick and easy to set up and use, so why not? You have nothing to lose, and who doesn’t like an increased presence in the search engines?