When I started this blog almost a year ago, I didn’t really have a vision or goal for it. I just wanted to use it as a place to put my thoughts and to write and document what I’ve learned about the internet marketing industry and life. I’m up to about 66 followers (thank you, guys!) and the stats tell me that my site has visitors every day. However, I’m not seeing as many visitors as I had in the beginning and I know it’s my own fault.
The most successful bloggers know that it takes a good amount of time and dedication to keep users coming back to their sites. One of the biggest mistakes that many bloggers make is putting in a ton of work in the beginning, and then kicking back and counting on the website to perform all the work later on. If you do this, expect to see your traffic decline. If traffic is your goal, avoid these mistakes that could render your site worthless.
Not Posting Enough
This is where I have gone wrong. Work, family and life have got me really busy, and I am not updating my blog nearly enough. Essentially, blogs should be updated with unique content at least once a day, and the most successful ones are often updated multiple times. For SEO purposes and the sake of keeping people interested, you must generate new articles as often as possible. Skipping a day here and there is not a huge deal, but posting at the rate that I have been (once every week or two) can kill your site. Luckily it can be brought back to life, if you commit to putting in the time and work and make it a habit.
Going Overboard With Ads
The goal of many bloggers these days is to generate profit through their site. However, if you are going to put advertisements on your website, make sure that you are careful not to go overboard.
There’s nothing wrong with a few well-placed ads that provide visitors with links to sites that are relevant to the content on your site. But promoting everything under the sun on your site by filling it with banners and ads is not a good idea.
A Sloppy Appearance
Looks matter. If your website looks like a lot of work and thought went into it, your audience is much more likely to take it seriously. If you want to attract a decent amount of traffic to your site, give users something that they’ll actually want to look at. If you have the money, I recommend hiring a web designer to help you build it.
Going Overboard With Images
Just like banners and ads, there is a such thing as too many photos. A few are good to have, as they add visual interest to your site and can actually help to bring in visitors. But if you make the mistake of going overboard, it can have the opposite effect and push visitors away. Don’t use more than a few images for each post.
Posting Offensive Material
Think about who you may be offending before you type! I cannot stress this enough! This rule applies to your entire internet life, way beyond just your blog. This applies to social media, discussion forums and any other articles that you may have written. I’m careful what I say through emails, even when I’m just talking to close friends. I have seen first-hand how things that you said long ago can come back to haunt you down the road. I’d avoid posting content about religion, politics, gossip, and strong opinions on any other controversial topics. I also recommend being careful about the jokes and pictures you post.