I hope the title of this article didn’t excite basketball fans too much, or fill them with any false hope. According to USA Today, Derrick Rose will probably not return onto the playing court until at least early next year. But in conjunction with the launch of the D Rose collection and basketball shoe by Adidas on October 4, the brand has created a campaign that is sure to pump fans up.
Adidas’ “The Return of D Rose” campaign features a commercial that shows how the world stopped when Rose tore his ACL during a playoff game. Chicago fans are frozen, and the disbelief and shock is evident on their faces. Then, as he gets back into the game with intense workouts that mark his recovery, the fans come back to life as well. Hence the term “All in for D Rose.”
The commercial ends with a triumphant Rose running back onto the court, ready to play once again. The spot will begin airing next week.