Tag Archives: endorsements

LeBron and Nike Score Big Last Night With ‘Ring Maker’ Commercial

Last night was not only a big victory for Lebron James and the Miami Heat, but for Nike as well.  The company already had a commercial put together and ready to go.  All they were waiting for was the moment when James finally won his first championship.  The swoosh released the commercial last night after the Heat beat the Thunder in Game 5 of the NBA Finals.

The commercial is titled “The Ring Maker,” and it portrays a jeweler slowly crafting a championship ring for James.  The crafting begins when the jeweler sees LeBron playing as a high schooler, and it follows him throughout the major accomplishments of his career thus far.  The ring is finally completed on the night that James wins the title that he has waited so long for.  The commercial emphasizes the path that James has taken to becoming a champion, and that Nike was there with him along the way.

LeBron James is one of Nike’s most popular athletes in the world.  He already has his own shoe line and clothing line through them, two Olympic medals and multiple other awards and honors.  All he needed was a championship.  Now that he’s finally won his ring, his marketing appeal will most likely skyrocket.  It is safe to say that he and Nike are both absolutely ecstatic about this victory.

Check out what others are saying about LeBron’s big night:

http://365creativeads.wordpress.com/

http://expatvoices.net/2012/06/22/nba-finals-2012-lebron-james-leads-miami-heat-past-thunder-for-n-b-a-title/

http://washington.cbslocal.com/2012/06/22/a-kings-coronation-silences-the-critics/

http://laternamed.wordpress.com/2012/06/22/the-lebron-james-fan-experience/

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